Trade show marketing is the key to success whether you go to one show each year or several each month. Have a solid plan for your booth design to create a strong branding presence and attract many future customers. It doesn’t have to be expensive; there are many trade show booth ideas for small budgets that will have a large impact.
Oser Communications Group helps small and large businesses advertise to build their brands. Below, we’ve got four trade show ideas that will help you save money without missing out on potential sales.
Reuse Supplies
Purchasing furniture and decor to make your booth visually appealing adds up quickly and might deter you from going to trade shows. But, with careful planning, you can save money when you reuse items or find cheaper means to buy them.
To save money, consider:
- Reusing tables, tablecloths, banners, and other supplies from the last event
- Calling the expo coordinators to find out if they provide a tablecloth
- Renting furniture for your booth if you only go to a few events each year
Choose Cost-Effective Options
Depending on the event, it may be customary to give out free items or hold raffles. It’s a genius way to attract people to your booth and help them remember your company, but getting the supplies can be expensive.
Try these trade show booth ideas for small budgets to help you cut costs:
- Purchase lightweight items so they’re easier to ship.
- Opt for a minimalist design or DIY displays for your booth.
- Choose budget-friendly items to give away, like pencils, magnets, or webcam covers.
- Buy items in bulk to receive discounts.
Display Your Creativity
When you don’t have the funds or resources to pour into your booth, use creativity to make it more interesting:
- Use custom backdrops to brighten up your kiosk space with color and make your brand visible.
- Use lightweight tabletop displays to switch out periodically to keep the design fresh.
- Coordinate your outfit and kiosk decor with your branding colors to keep everything on theme and easily recognizable.
- Entice people to interact with your booth with inflatable furniture or simple games you can reuse at every trade show.
Get People Excited
Take the time to learn the event preferences of the audience at the trade show so you can buy items people will want to take and keep. They won’t remember your brand if you give them a drink koozie they won’t use daily or a flyer they throw away at the door.
Try the following:
- Try using beach-friendly items on the coast and student-friendly items on campuses.
- If the city or state has a lot of pride, incorporate their colors into your booth.
Contact Us for Advertising Opportunities
If you need help deciding on trade show flooring and display ideas, contact Oser Communications Group today. We’ll discuss your event and branding goals to help you find the right trade show booth ideas for small budgets. Call us today at (520) 721-1300.
