The Difference Between a Trade Show and an Exhibition
People who attend trade shows and exhibitions as a form of advertising for their businesses sometimes use these terms interchangeably. While they seem similar, the differen…
If you’re an entrepreneur, consider exhibiting at a trade show to showcase your products and services. A trade show manager running the show from behind the scenes en…
A Guide to Understanding Trade Show Attendee Behavior
Most cultures can interpret a smile and a nod to mean agreement, despite language barriers, because we share certain behaviors and habits. Take these universal attributes a…
