The main goal of a trade show is to grab the attention of potential clients and increase brand awareness. If you have a nondescript table with a few pamphlets and stickers, you aren’t going to stand out enough for anyone to stop and talk to you about your business.
A little friendly competition is a great way to engage with potential clients and get them to engage with each other. This post discusses a few trade show competition ideas to get your wheels turning. Whether you have a significant budget for audience engagement or you don’t have much to invest right now, you can explore several great ways to draw in an audience and keep them at your booth.
Everyone loves the concept of virtual reality, but not everyone has had the opportunity to try it out. Whether you have a budget to put toward a branded VR experience or you just want to draw people in with a game of Beat Saber, setting up a virtual reality station will make your booth stand out from the crowd. As word gets around that you’re offering a virtual reality experience, more and more people will flock to your booth.
Think about the demographic of the trade show while you’re choosing activities for audience engagement. Trade shows often fall on Sundays, which means the people there are probably missing out on their favorite sports game in order to attend.
Scratch their competitive itch by offering a round at the batting cages or on the court through a sports simulator. Not only will the person playing have a great time, but a sports simulator will attract attention like nothing else.
People love to show off how smart they are. Set up an eye-catching trivia question using a whiteboard or some other visible surface. Once you draw them in, you can keep their attention with a few more questions, weaving in information about your company along the way. Before they know it, they’ll be hooked.
A spin-to-win is one of the most classic trade show competition ideas. It lets us all live out our game show contestant dreams and take home a little prize. Everyone is a winner, which makes for a fun trade show.
Give them some branded company swag and a brochure along with their prize, and increase awareness while you have a great time.
A successful trade show is more than just attracting visitors to your table. You want to create a welcoming environment that makes them want to learn more about your company using creative trade show competition ideas.
Oser Communications Group in Tucson, Arizona, provides tips on trade show effectiveness to help you make the most of your time on the trade show circuit. If you want to increase your ROI, contact our team by filling out our online contact form or calling 520-721-1300.