Four Benefits of Using Augmented Reality at Trade Shows

Trade shows have become more extravagant and detailed as technology develops. But making tech work for you is easier said than done. How can you use augmented reality in trade shows to get the most out of your booth?

Oser Communications Group publications provide top-quality marketing. We have over 60 years of experience watching various industrial giants and newcomers revolutionize themselves. Here are a few benefits we’ve seen from the effective use of AR in this area.

Augmented Reality: Defined

Augmented reality (AR) overlays manufactured sensory information, like visuals or audio, onto real life. Unlike virtual reality (VR), you don’t wear a headset and create a closed, purely digital environment. Instead, you can use apps, consoles, or projections to make something virtual look like it’s physically there.

You may have seen or used AR without realizing it, including:

• “4D” amusement park rides
• Holograms at music concerts
• Using your phone camera to test how furniture would look in a room

Four Ways AR Can Boost Your Booth

Here are four benefits we’ve noticed from using AR in trade shows.

#1. Boost Interaction

If you have the option to just look at something or to interact with it, wouldn’t you choose the latter in most cases?

Interactive product demonstrations could allow someone to take a truck engine apart or compare plumbing materials as though they have them in hand. Using AR in this way fosters curiosity and a deeper interest.

#2. Increase Booth Time

People generally like using their senses. It’s a major way most people learn, so having something visually appealing can attract an inquisitive audience.

Immersive experiences are the bread and butter of AR in trade shows, encouraging people to spend more time at the booths they’re interested in. Virtual product visualization and interactive participation help boost trade show engagement by upping booth appeal.

#3. Lead Quality Enhancement

With more people spending longer periods at the booth, it would be foolish not to make your pitch. Taking a person-first approach, attendees will get a better idea of how your products or services can meet their needs. You can also build rapport while using AR to give better explanations of what you do or make.

After all, warm leads produce better results than cold calls.

#4. Reach More Visitors

The peak of the COVID-19 pandemic made trade shows go digital. VR, AR, and other digital media became, and still are, instrumental components of a trade booth because of digital customers.

With shifts in government rules, we can meet in person again. Even so, you can reach more eyes by developing and maintaining the tools you need for positive digital customer interactions.

Set Your Trade Show Up for Success

Using AR in trade shows is simply a smart thing to do. However, you can’t take advantage of the technology if you don’t know where to build your booth. Advertising and planning can make or break your progress, especially before virtual trade shows.

Let Oser Communications Group promote your trade show! Our editorial staff can fine-tune and present your products or services for success. Call us at (520) 721-1300 to get started today.