Virtual trade shows grew in popularity in 2020 and continue to provide great opportunities to promote businesses. Instead of a single location, a virtual trade show allows you to display products and services to an international audience. The cost-effectiveness and lead generation potential keep virtual events en vogue.
To attract those leads, you need trade show advertising and ways to keep them interested online. While our team at Oser Communications Group covers the advertising, here is what you can do to keep attendees engaged.
Virtual booths need the same attention to detail you would give them in real life. In a way, you need to design it more than in real life since you cannot attract them with your voice.
While a vibrant booth can bring in attendees, a more poignant element is meaningful graphics choices. You don’t need a whole host of new colors. Instead, use the same ones your brand always has and design the booth with meaningful photos and graphics.
For example, if you run a non-profit organization, some of your images can display beneficiaries. If you usually run a food truck or in-store food display, add pictures from those events. You can even add 3-D graphics and animations that show off your product or service in a video.
Depending on the virtual event platform, you can add videos to your booth experience. Videos can include some products that aren’t on the market yet to give attendees a taste of the future.
Many in-person trade shows display current and future products your clients can buy. To give attendees a memorable and meaningful experience, show them something they could only see at the virtual trade show. Product teaser videos can include unboxings, commercials, instructionals, and more.
Get creative with how you display your teasers! Videos allow you to display audio, so this is a time you can use their senses to your advantage.
Event organizers often choose virtual trade show platforms that allow for interactive features. While you may or may not be able to use live speech, many include individual and group chat rooms. Through that and documents in your booth, you can interact with attendees in ways that boost interest.
For example, you can play interactive games with people at your booth. You may have to get creative when playing games in a virtual trade show, but they can produce positive results. You can try different games that work well remotely, such as:
Be sure to have free samples or prizes your attendees can win. If you choose physical items, ensure they can ship safely to various locations.
Oser Communications Group has over 50 years of experience serving different industries and sectors with trade show advertising. We answer questions like “What are trade shows?” and “How do virtual trade shows work?” daily.
Call us at (520) 721-1300 for a comprehensive marketing strategy to boost your virtual trade show appeal today.