what type of promotion takes place at trade shows

What Type of Promotion Takes Place at Trade Shows?

December 30, 2023

Offering quality products and services is only half the battle. You still need to make yourself known to potential customers. While there are several ways to do this, few offer the platform that trade shows do.

A trade show exhibit brings multiple businesses from one industry together, allowing them to engage with each other and their audience.

Are you interested in learning what type of promotion takes place at trade shows? Read on as we tell you all you need to know about trade show advertising. For more professional advice, call Oser Communications Group at (520) 721-1300.

What Is Trade Show Advertising?

Trade show advertising involves showcasing your products and services at a large-scale, industry-specific event. During the event, you get a booth where you can showcase your company’s products, services, and accomplishments to potential customers interested in what you have to offer.

What Type of Promotion Takes Place at Trade Shows?

One reason that makes trade shows as popular as they are is the different types of promotion these events facilitate. What type of promotion takes place at trade shows?

Personal Promotion

How often do you get to plead your case directly to potential customers? That is precisely what trade shows allow you to do.

As an exhibitor, you’ll get the chance to engage directly with your target audience, promoting and educating them about the services you offer or products you sell.

Public Relations

Impressions are crucial in business. People are more likely to choose you if they get the right vibe from you. Fortunately, trade shows give you a chance to create the right impression.

Sales Promotion

You can take advantage of the opportunity and use it to boost your company’s sales. While the spike will be temporary, it might increase customer interest and help your sales numbers in the long term.

Why You Should Go to Trade Shows

Exhibiting at a trade show usually comes at a price. As a business owner, you might wonder whether the price will be worth it.

The short answer is yes. A successful trade show can do wonders for your business. Here are a few reasons why you should attend trade shows.


A major part of brand awareness involves being visible. When customers hear, see, and interact with your company, they’ll be more likely to remember you.

Direct Feedback

Trade shows provide a great insight into what your customers are thinking. You’ll know what they are happy with and what they’d like to see change.

Gauge Your Competitors

It is a great opportunity to learn what your competitors are doing and know if you are ahead or falling behind.

Make Connections

Besides engaging with customers, trade shows also allow you to make industry connections that could benefit your business.

Trade Show Advertising With the Experts

Are you looking to get the most out of trade shows? Reach out to Oser Communications Group, the leading source for trade show advertising.

From helping you learn what type of promotion takes place at trade shows to teaching you how to network at a trade show, we’ve got you covered. Call us at (520) 721-1300.

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