Four Ways To Use QR Codes at Trade Shows
You’ve probably seen QR codes and maybe even scanned some of these funny-looking black-and-white boxes on occasion. While these easy-to-access codes help people open sites or apps quickly, it would be short-sighted to think of them as just another fad. Why not use them strategically at trade shows to give your business a leg up?
Learn all you need to know about using QR codes at trade shows below.
Looking for more trade show advertising ideas? Give Oser Communications Group a call!
QR Code Benefits at Trade Shows: Why Savvy Business Owners Shouldn’t Miss Out On the QR Craze
Imagine being able to direct potential customers to your website from anywhere, whether they’re standing in line for lunch or chatting with you at your trade show booth. Well, that’s the power of QR codes for trade show marketing! It might just be one of the best-kept secrets of clever business owners.
By leveraging QR codes, trade shows instantly let a business generate leads, gather feedback, share information, and so much more!
Tips for Using QR Codes for Lead Generation
Maybe you know how QR codes at trade shows work, but you need some inspiration. Try these ideas next time:
Place a QR code on Your Business’s Sign
Direct trade show visitors to your lead generation page so that they can send you their contact details in seconds. Adding freebies, like coupons or ebooks, might entice sign-ups for the mailing list.
Print a QR code on Your Badge or Business Cards
Ask potential customers or partners to scan the code. They’ll instantly see must-know details about your brand in one convenient spot.
Prepare a QR Code Scavenger Hunt
Place “hidden” QR codes around your trade show booth. Reward guests who find them all with a prize – branded merchandise or gift cards – because everybody loves freebies!
Pick a QR Code To Display Something Specific to Your Industry
Own a store that sells beauty products? Create a code that allows guests to try a new look with a virtual makeover. A video game developer might make a surprise demo of their game when guests scan the QR code with their smartphones.
Your QR Code Best Practices for Events
Some businesses make mistakes when using QR codes at events and then wonder why they don’t work. Follow these best practices for using QR codes at trade shows to ensure things go smoothly:
- Rigorously test your QR code multiple times before going live. Try scanning the code with different devices. How does your page display for different guests?
- Properly optimize your business website’s landing page for mobile devices. Blogging platforms like WordPress have plugins that do this for you.
- Place your QR code in an easily visible location. Guests shouldn’t miss it.
And remember to make it fun!
Dominate Your Next Trade Show With QR Codes
You’ve seen the benefits of using QR codes at trade shows. If you need a helping hand with your next event, just reach out to Oser Communications Group! We excel at trade show advertising and building customer relationships, so call us today at (520) 721-1300.