why use influencer marketing

Why Use Influencer Marketing for Your Trade Show?

A successful trade show relies on interested people coming to your booth. The more people who find out about the trade show and your business beforehand, the greater success you will have. 

Many types of marketing will increase awareness of your company and your products, so why use influencer marketing? This post discusses some of the ways influencer marketing can help you have a successful trade show. 

To up your game even further, reach out to our experts at Oser Communications Group in Tucson, Arizona, for guidance on improving your trade show advertising strategy. Call us at 520-721-1300 to learn more.

Spread the Word With Social Media

Influencers use social media to their advantage to gain a large number of followers. They form relationships with brands where they give reviews of products or services in exchange for money or the item itself. 

If you want to increase awareness and draw people to your next trade show, start creating valuable, entertaining content. You have to post regularly in order to boost engagement and increase your follower count. You can even collaborate with influencers to increase brand awareness. 

Advertise Your Trade Show With Influencer Marketing

A successful trade show takes some planning to get an audience interested in learning about your company. One way to ensure you have people at your trade show is to work with an influencer on advertising.

An influencer can help spread the word to their thousands of followers and hype up your trade show. They can discuss your business and the products you offer.

Increase Attendance With an In-Person Appearance

If you have short- or long-term partnerships with influencers you love working with, you can incorporate in-person appearances. Once they advertise the trade show, they can increase interest even further by announcing they will be in attendance at your booth. Fans will show up to say hello, and they can take a look at your products while they’re there.

Depending on the trade show and the influencer, you can set up a panel where they talk to all of the attendees and not just those who show up at your booth. All of these are great ways to answer the question, “Why use influencer marketing?”

Continue Uploading After The Trade Show

It’s vital that you continue your digital marketing strategies after the trade show. It will help keep your business on people’s minds and increase the chances that they will attend the next trade show.

Utilize Influencer Marketing for a Successful Trade Show

You can use many different marketing strategies these days. Influencer marketing is incredibly effective right now, as influencers with huge followings advertise your business and products, motivating them to attend the trade show and buy your products or services.

When you wonder, “Why use influencer marketing to reach trade show goals?” Oser Communications Group in Tucson, Arizona, can help. Contact our team by calling 520-721-1300 or filling out our online contact form to schedule a consultation.

trade show competition ideas

Four Trade Show Competition Ideas To Keep Your Audience Engaged

The main goal of a trade show is to grab the attention of potential clients and increase brand awareness. If you have a nondescript table with a few pamphlets and stickers, you aren’t going to stand out enough for anyone to stop and talk to you about your business.

A little friendly competition is a great way to engage with potential clients and get them to engage with each other. This post discusses a few trade show competition ideas to get your wheels turning. Whether you have a significant budget for audience engagement or you don’t have much to invest right now, you can explore several great ways to draw in an audience and keep them at your booth.

If you would like to elevate your trade show advertising, call Oser Communications Group in Tucson at 520-721-1300 to discuss your options before the next trade show.

1. VR Experience

Everyone loves the concept of virtual reality, but not everyone has had the opportunity to try it out. Whether you have a budget to put toward a branded VR experience or you just want to draw people in with a game of Beat Saber, setting up a virtual reality station will make your booth stand out from the crowd. As word gets around that you’re offering a virtual reality experience, more and more people will flock to your booth.

2. Sports Simulator

Think about the demographic of the trade show while you’re choosing activities for audience engagement. Trade shows often fall on Sundays, which means the people there are probably missing out on their favorite sports game in order to attend. 

Scratch their competitive itch by offering a round at the batting cages or on the court through a sports simulator. Not only will the person playing have a great time, but a sports simulator will attract attention like nothing else.

3. Trivia Contest

People love to show off how smart they are. Set up an eye-catching trivia question using a whiteboard or some other visible surface. Once you draw them in, you can keep their attention with a few more questions, weaving in information about your company along the way. Before they know it, they’ll be hooked.

4. Spin-To-Win

A spin-to-win is one of the most classic trade show competition ideas. It lets us all live out our game show contestant dreams and take home a little prize. Everyone is a winner, which makes for a fun trade show.

Give them some branded company swag and a brochure along with their prize, and increase awareness while you have a great time.

Make Your Next Trade Show Memorable

A successful trade show is more than just attracting visitors to your table. You want to create a welcoming environment that makes them want to learn more about your company using creative trade show competition ideas.

Oser Communications Group in Tucson, Arizona, provides tips on trade show effectiveness to help you make the most of your time on the trade show circuit. If you want to increase your ROI, contact our team by filling out our online contact form or calling 520-721-1300.

trade show budget

How To Create the Ideal Trade Show Budget

Although participating in a trade show is a fantastic way to grow your business and meet potential clients, it can quickly get expensive. Creating a detailed trade show budget beforehand ensures you’ll have enough money to cover the details, from the booth to staffing and everything in between.

So, what’s the best way to create an efficient budget for your brand’s next trade show appearance? Below, Oser Communications Group discusses a few tips to make the budgeting process simple and stress-free. As one of the nation’s most trusted trade show advertising agencies over the past 50 years, the team can also help make your next trade show count, so get in touch!

Top Tips for a Top-Tier Trade Show Budget

Savvy business owners examine and incorporate multiple factors into the company’s trade show budget, but the top cost factors include the following:

  • Booth space
  • Staff lodging and travel
  • Show services
  • Exhibit design
  • Shipping
  • Graphics and booth design
  • Staffing overtime
  • Miscellaneous services

A first-class budget will cover the cost of these trade show elements while prioritizing quality. So, try the tips below to develop a budget that’s a perfect fit:

#1 Consider the Booth’s Portion of the Total Budget

Without a doubt, your business’s exhibit space will be the most expensive item on the budget. It’s the hub for your promotions and marketing on the day, and it needs to be amazing!

A good rule of thumb is to factor in your booth space at 35% of your entire budget for the trade show. The amount ensures you have plenty of money for reservations and an ideal position for visibility on the trade show floor. You can then distribute the remainder of your funds to lodging, show services, and other features you want to include.

#2 Set Your Total Budget Around Three Times the Booth’s Cost

Trade show experts recommend setting your total budget around three times higher than your booth’s reservation expense. It’s an industry standard and gives up-and-coming companies a firm starting point for a budget discussion. However, there’s no rule against getting creative once you know what you’re doing.

#3 Funnel More Money Into Factors That Help You Achieve Your Goals

Top-notch companies always set goals to achieve during a trade show. Some prioritize finding new customers, while others want to draw attention to upcoming products or showcase their brands further afield. Whatever the goal, you should align any extra expenses toward those elements that can help your company achieve its trade show objectives. 

Do you want more eyes on your products or services? Spend a bit more on advertising, booth design, giveaways, and networking tactics that will bring what you’re offering to the forefront.

Contact Oser Communications Group for Professional Trade Show Advertising Services Today!

If you want to make your next show a success without surpassing your trade show budget, why not contact Oser Communications Group? The team can develop effective pre-trade show marketing strategies to drive customers to your booth and much more. Call Oser Communications Group at (520) 721-1300 to see what we can do for you today!

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