Four Types of Trade Show Displays

As a trade show participant, you want your booth to stand out from competitors and draw crowds, but what presentations are best for accomplishing this? Different types of trade show displays offer their own benefits. Learning about them can help you make informed decisions regarding your next show.

Oser Communications Group, a premier trade show advertising publications provider, shares the top displays to consider for your next exhibition below.

1. Island Booths

Do you have lots of information to deliver at the trade show or a massive product demonstration to perform? An island booth might be the ideal display.

Island booth displays can be larger than 20 feet by 20 feet. Since they have aisles on all sides, you may include solid walls, partial wall coverings, or open spaces, depending on your needs and the show’s regulations. If you prefer a spacious booth with an intimate environment for guests, consider a partially enclosed island.

2. Linear Booths

A linear or in-line booth puts displays from multiple businesses in one row down an aisle. One side of the booth is open to the public. Linear displays are typically longer than kiosks; they can be 10’ x 10’ x 10’ or larger.

This option is great if you prefer a display you can easily set up and take down. Consider adding retractable banner stands to showcase your logo and other brand information at your linear booth. Counters are also ideal if you need extra storage space.

3. Cross-Aisle Booths

Do you want to be in the center of a busy crowd? A cross-aisle booth is one of the main types of trade show displays, and it can do just that. You’ll be across from other displays, forming a “T” shape with a cross-aisle station.

This kind of positioning puts you amid crowds, yet it keeps you from blending into them. It’s also easy to incorporate banners, graphics with backlighting, and other prominent branding showcasing your businesses and products.

4. Perimeter Booths

A top trade show marketing tip is to position your display in a place guaranteed to get more foot traffic. A perimeter booth could help with that.

This station is usually along the exhibit floor’s perimeter. Instead of having your signs and visuals overhanging the aisle, you can keep everything contained within your station. As a result, your branding will be more visible among the crowd, and you can engage with plenty of visitors without worrying about your area feeling too cluttered or crowded.

Ready To Create the Perfect Display for Your Next Exhibition? Let Us Help

Knowing the differences between different types of trade show displays is necessary to ensure you create the perfect statement for your brand. From booth display colors to banners featuring unique branding, the right booth and graphics can help your business stand out.

Are you looking for more ways to promote your products and enjoy a successful trade show appearance? As experts in trade show marketing, Oser Communications Group can help. Call (520) 721-1300 today to learn how.