Setting up at a trade show or expo event puts you in direct competition with hundreds or thousands of other vendors also seeking attention. Using the right trade show booth displays color helps you stand out and attract customers, especially if your color choices match your brand.
Help customers find you and pique their interest with these tips for trade show display color schemes and effective trade show advertising.
Consider these pointers when choosing which colors to use in your trade show booth design.
You may be tempted to use eye-catching color schemes to attract attention, but straying too far from your brand colors makes it harder for customers to recognize you in a crowd. Instead, focus on your brand’s brightest or most unusual colors as background displays and accents for your booth.
Marketing to your trade show’s audience may mean choosing different color schemes. While you should stay true to your brand’s colors, consider the people coming to your event and your event’s location when designing your display. For example, choosing to incorporate colors of an opposing sports team for your area may inspire dislike in customers during that sport’s season.
While choosing the right colors for your table and its display, consider the area surrounding the trade show booths. Should you install a floor beneath your booth, hang a backdrop, or use colored lights to brighten up your booth? Hire an interior or graphic designer to help you land on a stunning trade show booth displays color.
Putting colors together for your trade show booth requires special attention to the color wheel. Colors that fight for attention can create a confusing atmosphere in your booth that puts off potential customers. Consider pairing colors that work well together for your booth.
Booth colors can inspire certain feelings and associations in customers, including:
While your trade show booth displays color helps you stand out on the show floor, follow your customers home with similarly colored publications. Leaflets, booklets, and flyers help visitors remember you long after the show ends. Call Oser Communications Group at (520) 721-1300 for the most beautiful, spot-on colors and designs in your trade show publications.
Which publication type offers the most marketing advantages? Learn the beneficial use of flyers in trade shows.