how to prepare for a trade show

How to Prepare for a Trade Show: A Beginner’s Checklist

November 30, 2022

Trade shows are a great way to grow businesses. Trade show events provide networking opportunities and allow you to show off your products, connect with others, and improve your likelihood of succeeding as an entrepreneur. 

If you’re wondering how to prepare for a trade show, you’re not alone. Taking the time to prepare beforehand with a results-driven trade show advertising company like Oser Communications Group ensures your trade show experience helps your business soar.

Here’s a beginner’s checklist for preparing for trade shows.

1. Register Early

Registering is a vital part of joining trade shows. Usually, you must register before the day of the show. By pre-registering online, you get early access to your booth location.

This way, you don’t have to worry about setting up at the beginning of the day. In addition to registering early, it’s a good idea to research the general floor plan map and the types of exhibits and booths attending so you can best adjust your experience for the target audience.

2. Define Roles and Responsibilities

The next step in staying prepared for your trade show is defining specific roles and responsibilities for this show. For example, you should answer these questions:

  1.  What are you trying to learn?  
  2. How does your business align with this trade show?
  3. What’s your overall goal for this event?

Once you answer these, it’s wise to appoint specific roles to yourself and your workers. For example, ensure one person is responsible for the technology. Then, assign another to product distribution, setup, and teardown.

By having clear goals and specific roles, you can measure your success and create the best environment to succeed. 

3. Set a Budget

Setting a budget is essential when learning how to prepare for a trade show.

Another important note is to set a budget for the trade show. When you enter into a trade show, inevitable costs come with it. 

Some of these costs include advertising, registration fees, product samples, employee pay, hotel stays, food, and transportation.

By determining this budget beforehand, you can avoid surprises that may throw your business off track during or after the event. 

 4. Have Enough Supplies Ready

A lot is going on at trade shows, and preparing enough supplies before the big day is another crucial step for success. 

For example, you’ll need notebooks and a pen or a tablet to write specific networking numbers, booth locations, notes on other vendors, potential customers, and future business ideas. You’ll also need business cards, merchandise, and advertising tools. 

5. Network Effectively 

The final step is to network smarter, not harder. Trade show exhibits are the perfect opportunity to exchange information, speak with other companies, and make a great first impression. Speak with keynote speakers, be social, and pursue connections to get the best experience.

Instead of wondering how to prepare for a trade show, take action today with Oser Communications Group. Our team has over 50 years of experience serving various sectors with trade show advertising.

Let our team at Oser Communications Group help you choose the best booth locations and a comprehensive marketing strategy by calling (520) 721-1300 today!

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