launching a new product

Launching a New Product at a Trade Show: Best Practices

June 30, 2023

When you want to launch a new product, there’s no better time to do so than a trade show. Trade shows offer a wonderful opportunity to promote your item to both customers and vendors. However, in order to enjoy a successful product launch, you need to take the right steps.

Oser Communications Group specializes in trade show advertising. We can answer your questions and make your marketing campaign the best it can be. Call us at (520) 721-1300 today and read this guide about launching a new product at a trade show.

Select Appropriate Trade Shows

The right trade show makes all the difference. You’ll want to select trade shows with the right target demographic. Consider your business’ audience when selecting a trade show.

Select a trade show related to your specific industry and conduct research about its typical attendees. Remember to consider what type of product you’re releasing as well.

Tailor Your Booth Design

If you’re launching a new product, you should tailor your booth setup to promote your product. An entirely new booth setup might be out of the question. However, there are easy and affordable ways for you and your staff to update your display.

Create a special space that features your new product. Add lighting and other display pieces to help draw attention to the product. Use a design that’s eye-catching yet not too over the top.

Consider adding space for product demonstrations. Product demonstrations engage potential customers and help them learn about your product in a fun and informative way.

Design a Pre-show Marketing Plan

Design a pre-launch marketing plan to attract potential customers. Incorporate multiple means of communication, focusing on social media and emailing, in particular. Social media platforms such as LinkedIn, Facebook, and Twitter give you access to thousands of potential customers.

Create a posting schedule for social media at least three months before your product launch. Use this time to start sending out emails to both past customers and new leads that you’ve discovered. Gradually build momentum as the big day approaches.

Work with writers to create a press release for your new product that you can send to news agencies. A press release for the day of the trade show can also help.

Train Your Staff

Your employees should be familiar with your product. Give them concise, relevant information about the item for them to share with trade show attendees who visit the booth. It’s best to provide a blend of technical and general information in a format that’s easy to understand.

You probably want to perform product demonstrations yourself. However, it never hurts to select an employee who can perform demonstrations in the event that you’re unable to do so.

Learn More About the Product Launch Process

Here at Oser Communications Group, we specialize in helping businesses navigate trade show environments. Learn more about trade show freebies and other tricks you can use when launching a new product by calling (520) 721-1300. We’re ready to assist you.

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