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trade show strategy

How to Create a Lasting Impact With Your Trade Show Strategy

A successful trade show experience allows you to connect with an audience of both industry professionals and prospective clients. You’ll be able to introduce your product or service to a wide range of people, but you need the right trade show strategy for the most effective results. Discover tips for enhancing your upcoming presentation in this guide from Oser Communications Group, a leading trade show marketing agency. 

Do Sufficient Pre-Show Research

What kind of shows are worth advertising at? You need to research shows that make sense for you to be there; otherwise, you’ll be wasting your time and money. Consider booking yourself a booth at an event that caters to your industry or the target audience you’re hoping to reach. 

Focus on Advertising

You’ll need to put your business’s name out there long before the event takes place. Prioritize marketing and advertising in the weeks and months before the show so you can generate interest in the event and prompt attendees to see you. Experts recommend the following types of advertising in your trade show strategy:

  • Social media 
  • Email
  • News updates on your website
  • Print media, specifically any industry-specific publications

Create Immersive Booth Designs

If you’re looking to get more out of your trade show experience, pay special attention to your space setup and design. Setting up a table with a generic banner and handing out business cards won’t do much to catch the eyes of event attendees. Instead, make the area immersive so it draws people to your area. 

You can attract visitors by setting up lounge spaces and performing one-on-one demonstrations to connect with every guest. If technology allows, incorporate videos into your booth design. This not only captures an attendee’s attention but provides a unique way to get your message out. 

Practice Your Presentation

The bulk of a trade show’s success lies in how well you interact with stakeholders and potential clients. Don’t go into it with little to no preparation. Always practice your demonstration leading up to the event so it goes off seamlessly. 

This ensures that you stand out to attendees and can answer any questions they have regarding your brand, products, or services. 

Follow Up with Attendees

Handing out business cards at a trade show doesn’t always guarantee that a guest will be in contact with you. Make an effort to receive their contact information so you can send a follow-up message. You can plan a time to speak with them on the phone if they want to learn more or send a personalized email message sharing more about your presentation. 

Prepare for Your Upcoming Trade Show with Oser Communications Group

If you’re hoping to get impressive trade show results, you need a robust strategy ranging from the early days of planning up until the end of the show. Let the experts at Oser Communications Group improve your trade show strategy with proven industry experience. Call (520) 721-1300 to speak with a specialist about your upcoming trade show. 

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