Oser Communications Group, Author at Oser Communications Group

How To Generate Leads at Trade Shows: Three Expert Tips

Written by Oser Communications Group on June 30, 2024. Posted in Trade Show.

Brands attend trade shows to interact with leads they can convert. The event is crucial to revitalizing any company’s sales funnel. Therefore, you need to know how to generate leads at trade shows.

You can even turn an existing customer into a lead if you know how to get them interested in a new or additional product or service. This ability demonstrates an understanding of your trade show marketing budget. If you want to know how to generate leads at trade shows, follow these three expert tips.

Trade Show Lead Generation

Before revealing the tips on how to generate leads at trade shows, remember to strategize in advance. Last-minute scrambling yields sloppy results. Now, follow these tips for trade show lead capture.

1. Make Your Booth a Contact Hub

Your booth should inspire contact sharing. To drum up interest, try creating a survey about your products. You could also hold a raffle that motivates people to leave their contact info.

You can convince people to participate with the following trade show booth strategies:

A design that reflects your brand purpose and voice
Technology that makes your booth easy to use for your team and visitors
Water bottles and snacks along with brand freebies

Your booth offers a lot of possibilities, so the sooner you brainstorm, the better.

2. Create Exhibits and Demos

Exhibits and demos allow the trade show crowd to interact with your products and services on a more personal level. You can ask people in the crowd to fill out a questionnaire about the exhibit or demo, which is another way to get their contact details.

However, before you do this, find out:

How much space you have to work in
How many power outlets you need, and how many are near your booth
How the lighting looks at certain times of day

You need to know these things because if you arrive and find out your exhibit or demo doesn’t work in the space, your marketing promo about the event will be the talk of the trade show for all the wrong reasons.

3. Make the Most of Trade Show Marketing

Generating leads at trade shows requires that people know you’re going to be at the trade show. This means you need to learn about maximizing trade leads with the right advertising and marketing. For instance, you should:

Keep your social media followers informed with pre-trade show posts.
Create an email campaign around the event.
Update your blog with trade show information.
Advertise on the trade show website.
Post reels of the event.

When you invest in these tips, maximizing trade show leads becomes an attainable goal, making your trade show representation a success.

Learn More Trade Show Tips

Any brand should learn more about how to generate leads at trade shows. Trade shows help you gain brand awareness, something all brands want. Oser Communications Group knows how to do this by assuring you connect with the right audience.

What To Wear to a Trade Show

Written by Oser Communications Group on June 30, 2024. Posted in Trade Show.

A trade show is a chance to represent your brand in person among industry peers, competitors, and customers. Effective trade show marketing includes your personal appearance. You want to look professional and polished, giving others the impression that you’re an expert in your field.

If you’re wondering what to wear to a trade show, these tips will help you create a look that gets noticed for all the right reasons.

Trade Show Attire That Makes the Right Statement

Some industries might appreciate a more formal or casual look. But a dress code for trade shows almost always means business casual. However, business casual for trade shows differs from weekend casual.

Men and women who wonder what to wear to a trade show should keep this in mind above everything else: Don’t wear anything to the show that you wouldn’t wear to a meeting. You’re there to forge strong business connections, so trade show fashion should reflect your industry expertise.

Trade Shows Outfit Ideas for Men

Business smart works best. Don’t get too dressy. Avoid wearing excessive jewelry such as rings on every finger, chains, or over-the-top piercings. Those will instantly cheapen your overall look.

Choose a well-cut, casual suit in one of the following colors:

Beige
Black
Brown
Cream
Gray

Keep the suit one color. Avoid flamboyant designs like paisley or stripes that will attract attention for the wrong reasons. You should also wear:

Pressed trousers
A crisp, open-collared shirt
Neutral-colored, polished shoes
A leather belt if needed
A stylish watch

These selections create a sleek, empowered look.

Trade Show Outfit Ideas for Women

One of the first things that women should mark off their list is high heels that hurt their feet and distract from their appearance. Next, strike gaudy jewelry from your list. Trade shows are also not the place for:

Bows
Rhinestones
Extravagant fur pieces
Low-cut blouses
Mini skirts
Too-tight clothing of any kind

A comfortable, well-cut pair of slacks paired with a blouse and a blazer in a streamlined cut is a winning look. Wear a medium heel that lets you stand and walk for long hours. Stick to solid neutral colors or navy blue without garish designs.

Make sure everything looks fresh and pressed.

General Trade Show Rules for Men and Women

The following rules apply to anyone attending a trade show:

Don’t wear excessive lotions, perfume, or cologne. If it has a strong smell, don’t wear it.
Don’t wear excessive make-up. Harsh trade show lighting and mingling can make you sweat, causing the make-up to run.
Get a manicure to look polished and clean.

Knowing what you plan to wear before the morning of the show and having everything prepared makes getting ready that much easier.

Learn To Build Customer Relationships With Effective Trade Show Marketing

If you want to learn how to build customer relationships, Oser Communications Group has been doing that for over six decades. Our trade show knowledge includes everything from what to wear to a trade show to how to market your brand at one. Contact us at (520) 721-1300 to learn more.

How To Build Customer Relationships Through Trade Show Events

Written by Oser Communications Group on May 30, 2024. Posted in Trade Show.

Renting a booth at trade show events is a great way to market your services and expand your network. While the event itself is typically fast-paced, there are strategic ways you can make solid connections with attendees. This article will show you how to build customer relationships at your upcoming event through tradeshow marketing.

Provide Exceptional Customer Service

Attendees have a lot of ground to cover, so their time with you is limited. When learning how to build customer relationships, it’s important to keep that in mind. As sales professionals, you want to make their experience great. Keeping your customers pleased starts by asking about their day, identifying their needs, and sharing how your products and services can help. Smiling and sharing your personal experiences also builds trust.

Create a Solid Follow-Up Plan

Attendees go home with tons of business cards, flyers, and samples. One way to stand out from the sea of vendors is to follow up with them after the event. While they’re at your table, you can request them to:

Leave their email or phone number: Asking for their contact information allows you to send special announcements and promotions.
Follow you on social media: Social media is the primary way some keep in touch. Asking attendees to follow you is a great way to promote your business and grow your following.

Stand Out From the Competition

Your goal is to stand out. While your products and services may be top-notch, show attendees won’t know that if they aren’t drawn to your table. Utilizing proven marketing tools, color theory, and eye-catching displays can catch the attention of potential customers.

Utilize Social Media

Learning how to build customer relationships starts online. Whether you’re social media savvy or new to posting, you can utilize this tool to your benefit. Post a photo of the event’s flyer or share a video of your team getting ready. At the event, take photos, interact with attendees, and document every step.

Give Your Customers the Five-Star Treatment

There’s a reason the phrase “try before you buy” is so popular. It works! When customers have the opportunity to “test drive” your products or services, they’re more likely to come back. A few ways you can give attendees a sneak peek of the wonderful things you have to offer is by:

Offering free samples
Providing exclusive discounts for attendees
Showing attendees how the product works

Ask for Feedback

Don’t be afraid to ask attendees about their experience. Gathering reviews allows you to determine what works and what doesn’t. The intel acquired allows you to make edits that work. You’ll also have greater insight into your customers’ needs.

Your Reliable Source for Trade Show Tips

Learning how to build customer relationships is simple when you know how to advertise your products and services and connect with attendees. We can help you maximize your earning potential with our informative articles covering the customer lifecycle, trade show attire, generating leads at trade shows, and other marketing tips. To learn more about Oser Communications Group and what we have to offer, call 520-721-1300 now.

Author: Oser Communications Group