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trade show booth design

The Biggest Trade Show Booth Design Mistakes To Avoid

Written by Oser Communications Group on . Posted in Trade Show.

Are you trying to optimize your trade show booth design so you achieve high conversion rates? As the experts in marketing trade shows, Oser Communications Group can help you design the perfect booth. Keep these tips in mind when you’re planning your layout, display, and more.

Enabling Distant or Stand-Offish Behavior

Do you have employees who are prone to standing away from customers until the prospective client engages? If your staff behaves distant and reactive, attendees won’t feel welcome approaching your booth. Consider arranging your booth so staff are encouraged to stand close to where people walk by.

Pitching Without Regard for Your Target Audience

You have a well-rehearsed pitch, but does it address the needs and concerns of your target audience? Consider placing graphics and branding around your booth that help you and your staff remember what they should address in their pitch. Focus on highlighting your unique selling points in a tangible form.

Relying Too Much on Handouts

While handouts and signage are an important aspect of booth design, they shouldn’t overshadow your conversations with visitors. When you rely on these elements, you lose the benefits of a personalized pitch and connection. Design your booth so you have to interact with the customer beyond giving them items.

Helpful handouts for your trade show booth design include:

  • Marketing material: Many guests love having graphics like a brochure or pamphlet to look over.

  • Merchandise: Ensure you have branded objects to give away or sell, like pens, sweatshirts, or mugs.

  • Lead capture device: You need a way to collect contact information from interested trade show attendees. You can also have a small container to collect business cards or an iPad available.

  • An interactive feature: Possible interactive features include promotions, videos, or a product visitors can sample.

Prioritizing Function Over Form

When you’re considering your booth design ideas, remember that aesthetic matters. You want your booth to feel accessible and have plenty of space, but it needs to welcome and wow your guests. Incorporate subtle lighting, complementary colors, and a layout that flows.

Scheduling Too Few Team Members

While not a structural element, your staff plays an essential role in booth design. You need one or two people at the booth so guests always have someone to interact with. Poor staffing decisions can leave your team unable to woo all of your prospective customers.

Neglecting the Follow-Up

When you have a lead collection device like a clipboard or iPad, it sets an expectation that you’ll follow up with guests. If you’re not going to reach out, don’t design your booth around collecting contact information. When your interested leads don’t hear back, they feel like you don’t care and will take their business elsewhere.

Oser Communications Group Helps You Avoid Trade Show Mistakes

Now that you know the essentials of trade show booth design, let Oser Communications Group provide your booth design elements. With over six decades of experience, we provide trade show publications that stand out. Book a consultation by calling (520) 721-1300.

conference booth design

How To Effectively Design a Conference Booth

Written by Oser Communications Group on . Posted in Trade Show.

Are you in the midst of prepping for your next big trade show? This is your chance to showcase your business and tell your brand’s story, so you naturally want everything to go 100% perfectly. To achieve that, you’ll need effective conference booth design.

In this guide, discover tips for marketing a trade show with a beautifully designed exhibit that draws crowds and converts guests into buyers.

Aim for an Easy-To-Navigate Layout

You may be tempted to pack your booth with products and displays, but too much clutter can cause confusion, making it tough for guests to navigate the space. To avoid disarray, lay out a clear path for guests to take through your exhibit.

You’ll need a clear entry and exit point, as well as obvious paths through the exhibit. To direct guests, consider putting up portable walls or blocking off areas with tables.

Choose Eye-Catching Colors for Your Stand

Did you know that your choice of colors can set the mood for your booth at trade shows? Colors such as white, green, and navy are soothing and professional-looking, while orange, yellow, and red stir excitement and energy in your guests.

Choose three to five colors to use for your conference booth design. You’ll want one main color, a couple of contrasting colors, and a few accent colors to add visual appeal.

Add High-Quality Images

Blurry, pixelated, and stretched-out images can make your brand seem unprofessional. Sharp and high-resolution images, on the other hand, scream quality. You want booth visitors to look at your images and say, “This is the business I want to work with.”

If you don’t own professional photo equipment or aren’t skilled with photography, consider hiring a graphic designer to handle your booth’s imagery. It’s an investment that’s sure to pay off in spades.

Use Your Kiosk To Tell a Story

Every brand has a story behind it, and your conference booth is the perfect place to tell yours. Choose displays and handouts that answer questions such as:

  • How did your business start, and how did it get to where it is today?
  • Why should guests choose and trust your brand?
  • What makes your products better than your competitor’s?

Employ Consistent Branding

You want guests to remember your business, and using consistent branding throughout your pavilion is the way to do that. Sprinkle items with your company’s logo liberally throughout the booth. Freebies marked with your logo, such as t-shirts and pens, are real crowd-pleasers. Plus, guests will think of your business whenever they use their goodies.

Partner With Us for More Trade Show Booth Design Tips

Want to learn more about effective colors for your booth or how to showcase your business at trade shows? Oser Communications Group has been a leader in the trade show space for more than five decades, so you can trust us to help you make your next conference a success.

To learn more about conference booth design, contact us online or call (520) 721-1300.