Are you preparing for your first trade show? If so, you are likely familiar with trade show etiquette. While most etiquette rules apply for all types of shows, some vary depending on your company’s industry. Oser Communications Group, a trade show advertising provider, offers five helpful pointers below.
Most professionals know that their first impression can make or break any interaction. When attending a trade show, remember to do the following:
You should create a few rules for your staff to follow before setting up your booth:
Adhering to the schedule ensures your team stays on the same page throughout the event. Stagger breaks and shift changes to facilitate seamless transitions. Each staff member should arrive 15 minutes before their shift begins to prevent a hurried atmosphere. At least one person should man the table when another takes a break.
Catering to the trade show’s audience means demonstrating understanding to your target customer base. When you choose a trade show, you should learn as much about the visitors as possible. Use empathy to develop your scripts, begin each interaction, and ultimately collect contact information.
Remember: the customer comes first throughout each step. Make them feel as though they have the option to leave if they don’t show or lose interest in your booth.
Finally, handle both positive and negative interactions with grace. You may already handle all interactions in a polite and professional manner, but train your staff to go above and beyond your typical standards for trade shows.
When you handle positive and negative interactions well, you’ll present a self-controlled, admirable image to other presenters and visitors. You might attract more visitors and potential network connections as a result.
Proper trade show etiquette typically means improving and polishing your current industry standards for customer interactions. Our team at Oser Communications Group can help you prepare for a trade show with advertising services and other helpful resources. Contact us to craft a productive experience at your next trade show.