Author: Oser Communications Group

Offering quality products and services is only half the battle. You still need to make yourself known to potential customers. While there are several ways to do this, few offer the platform that trade shows do.

A trade show exhibit brings multiple businesses from one industry together, allowing them to engage with each other and their audience.

Are you interested in learning what type of promotion takes place at trade shows? Read on as we tell you all you need to know about trade show advertising. For more professional advice, call Oser Communications Group at (520) 721-1300.

What Is Trade Show Advertising?

Trade show advertising involves showcasing your products and services at a large-scale, industry-specific event. During the event, you get a booth where you can showcase your company’s products, services, and accomplishments to potential customers interested in what you have to offer.

What Type of Promotion Takes Place at Trade Shows?

One reason that makes trade shows as popular as they are is the different types of promotion these events facilitate. What type of promotion takes place at trade shows?

Personal Promotion

How often do you get to plead your case directly to potential customers? That is precisely what trade shows allow you to do.

As an exhibitor, you’ll get the chance to engage directly with your target audience, promoting and educating them about the services you offer or products you sell.

Public Relations

Impressions are crucial in business. People are more likely to choose you if they get the right vibe from you. Fortunately, trade shows give you a chance to create the right impression.

Sales Promotion

You can take advantage of the opportunity and use it to boost your company’s sales. While the spike will be temporary, it might increase customer interest and help your sales numbers in the long term.

Why You Should Go to Trade Shows

Exhibiting at a trade show usually comes at a price. As a business owner, you might wonder whether the price will be worth it.

The short answer is yes. A successful trade show can do wonders for your business. Here are a few reasons why you should attend trade shows.

Visibility

A major part of brand awareness involves being visible. When customers hear, see, and interact with your company, they’ll be more likely to remember you.

Direct Feedback

Trade shows provide a great insight into what your customers are thinking. You’ll know what they are happy with and what they’d like to see change.

Gauge Your Competitors

It is a great opportunity to learn what your competitors are doing and know if you are ahead or falling behind.

Make Connections

Besides engaging with customers, trade shows also allow you to make industry connections that could benefit your business.

Trade Show Advertising With the Experts

Are you looking to get the most out of trade shows? Reach out to Oser Communications Group, the leading source for trade show advertising.

From helping you learn what type of promotion takes place at trade shows to teaching you how to network at a trade show, we’ve got you covered. Call us at (520) 721-1300.

Are you planning a trade show and wondering how to create attention around it without hurting your wallet? Consider a press release. However, you have to write it well enough to catch the media’s attention, generate buzz, and highlight your brand’s value proposition. 

In this blog post, our team from Oser Communications Group, an expert in trade show advertising, will show you how to create an effective trade show press release. Contact us at (520) 721–1300 for any questions about press releases. 

Understand Your Audience 

Creating a press release without knowing who you’re writing it for is akin to a shot in the dark. You should tailor your press release to the specific journalists, media networks, and even influencers that cover your industry and target market. 

Get to understand their pain points, interests, and preferences. When it comes to writing the press release, you need to use their language and tone. 

Use a Snappy Headline

A good press release should have a headline that can quickly grab the attention of a busy journalist. Make sure your headline is concise, straightforward, and catchy. 

It should summarize your press release’s main point. Incorporate keywords, active verbs, and figures to evoke interest.

Craft a Powerful Lead

What is a lead? 

It’s the starting paragraph of your press release and should give your reader the urge to continue reading. You can achieve that by including the most important information, which often answers these questions:

• What?
• Who?
• When?
• How?
• Why?

We recommend using the inverted pyramid approach here – put the most relevant and buzzworthy facts first. You can then add more details later. 

Enrich the Main Point With Supporting Details

The subsequent paragraphs of your trade show press release should have supporting details to back your main point and make your message more valuable. 

Supporting details may include facts, statistics, case studies, or benefits of your trade shows. You can also include relevant quotes from your customers or other stakeholders. Mentioning awards, recognitions, and testimonials that promote your credibility can also help add value to your story. 

Add a Call to Action

To be impactful, you must end your press release with a clear call to action. This should instruct the reader on what action you want them to take next, whether it’s visiting your booth, signing up for a newsletter, or contacting you for an interview. Provide relevant links and contact information to ease the process. 

Distribute Your Press Release

After crafting your press release, it’s time to format and distribute it. Use a standard font and other formatting parameters to ensure visual appeal and readability. Check spelling, grammar, and factual accuracy. 

Lastly, send your trade show press release to your targeted media list through email or a press release distribution service. You can also share it on your social media pages. 

Discover More Valuable Information from Oser Communications Group

If you need help crafting an impactful trade show press release or want to learn how influencer marketing can help leverage your trade shows, talk to the professionals at Oser Communications Group. Call us at (520) 721–1300 to learn more today! 

Are you planning to attend a trade show? If so, you need to get your trade show logistics in order. Having the right logistics organization provides the key to running a smooth show and successful networking. To that end, we put together this quick guide on trade show logistics and planning. 

Contact Oser Communications Group today to discuss trade show advertising solutions!

What Are Trade Show Logistics?

The term ‘logistics’ is fairly broad but basically encompasses strategic planning and execution of all interrelated trade show activities, including booth setup, arrival shipments, product displays, utilities, display technology, etc. In other words, your trade show logistics reflect how well you organize and prepare for the show. 

Good logistics planning involves making sure all the pieces of your trade show effort arrive where they need to be and when they need to be there. Questions that cover relevant logistical concerns include:

• How are you transporting your displays?
• What kind of booth do you have planned?
• Who will staff which booths and when?
• What is the loading/unloading schedule at the venue?
• How much space do you have to set up your display?
• What time do you need to move equipment to the showroom floor?
• What is the utility situation like?

Tips for Successful Logistics

So, how can you improve your trade show logistics? Below, we list a few of our expert tips. 

Label Everything

Label everything, even if you think it’s unnecessary or over the top. You might think it’s overkill, but you will greatly appreciate those additional labels when you find yourself looking for a specific item during the rush and buzz of the show. Bright, distinctive labels also help differentiate your equipment from other attendees. 

Contact the Event Director

Make sure you contact the event director well in advance to discuss equipment rentals and the loading/unloading process. The director should be able to tell you where to unpack your equipment and where to set up your booth. 

Use Official Contractor

Trade shows often have an official venue contractor to help with trade show shipping and equipment management. The simplest option means using the event partner as they are likely familiar with the specific space and how to manage equipment in it. If you use the official contractor, make sure you designate team members to pick up any deliveries once they reach the show site. 

Practice Assembly and Breakdown

Depending on the specific trade show’s schedule, you might not have much time to unload your equipment and set up booths even after arriving on time. Take time to practice setting up and breaking down even booths and displays with your team members so you know exactly what to do when the official day comes.

Trade Show Advertising for Business

Read our blog to learn more about how to prepare for a trade show. If you would like to discuss trade show logistics for your next networking event, contact Oser Communications Group online or call us today at (520) 721-1300!