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social media marketing for trade shows

How To Build Hype for Your Trade Show Booth Using Social Media

Written by Oser Communications Group on . Posted in Trade Show.

Drawing people to your trade show booth can be tough. Consult a professional trade show advertising agency for strategies that spark the most excitement. Oser Communications Group offers tips to maximize engagement with your booth.

Social media marketing for trade shows is key to modern promotion. The following will help you hone your online presence before your next show.

Develop an Event Hashtag Strategy

Part of your pre-trade show checklist should be creating a unique hashtag for your booth. Use this dedicated tag to build anticipation around the event by offering sneak peeks at new products or services.

Later, encourage attendees to use the tag when they post about the event or your brand.

Use Live Social Media Coverage

Consider posting live updates throughout the event. This offers your followers a behind-the-scenes glimpse at the show. A livestream on Instagram or YouTube is a great hands-free option if you know you’ll be too busy to post.

Schedule Content Ahead of the Show

Preparing for a trade show is often hectic, but it’s important not to let your content slip through the cracks. Consistent posting is essential to maintaining an active following. Schedule your posts in advance before things get too hectic.

Try an Influencer Collaboration

Collaborate with influencers to build buzz around your exposition. Encourage them to share your products and remind followers of the show’s details.

These interactions keep you at the forefront of viewers’ pages.

Design Pre-Event Engagement Campaigns

Start advertising well in advance of the trade show. Begin your campaign as soon as your booth is confirmed. Share demos of your product or service in action and remind viewers that it will be available at the trade show.

This is also a great time to collaborate with other vendors to build anticipation for the range of creatives sharing their work.

Understand Lead Nurturing and Follow-Ups

Right after a trade show, capitalize on the buzz by interacting with attendees. Respond to messages and comments with gratitude and share customers’ posts from the show.

It’s also worth using a lead capture form to organize social media contacts and remind yourself to follow up personally.

User-Generated Content Sharing

Encourage your customers and followers to create content about your brand. You can incentivize this with giveaways or shoutouts.

Sharing real-life supporters of your brand is a creative way to foster trust and engagement.

Consult Oser Communications Group

If you’re at a loss for how to promote your booth at an upcoming trade show, get professional support. Oser Communications Group offers comprehensive social media marketing for trade shows to draw more people to your booth.

Our expert marketing team can also craft a trade show press release to build anticipation ahead of time. Oser Communications Group helps make online engagement hassle-free with structured plans and a responsive support team.

Let us turn your next trade show into your best yet. Call (520) 721-1300 today to get started with a customized marketing strategy.

trade show booth lighting

Everything You Need To Know About Trade Show Booth Lighting

Written by Oser Communications Group on . Posted in Trade Show.

How do you make your kiosk stand out amongst a sea of exhibitors? It’s not just the quality of the displays or the products — the lighting counts, too.

As specialists in trade show advertising, we at Oser Communications Group know how to grab the attention of even the busiest attendees. Keep reading to learn more about trade show booth lighting tricks.

Why Incorporate Effective Lighting for Exhibitions?

With light, you don’t have to spend a fortune to make a big impact. Dabble in trade show lighting design and reap these worthwhile rewards:

  • Guide the eye: Use brightness levels, colors, and angles to lead visitors through your booth and tell a story.
  • Showcase your brand: What makes your company unique? Lights can help draw attention to your logo, signage, or key products.
  • Beautify your offerings: Just as advertisers use the perfect lighting in photos and commercials, you can do the same in your booth.

Follow These Trade Show Booth Lighting Tips

What are some basic lighting do’s and don’ts? Creative lighting solutions for trade shows start with these essential foundations:

Test Your Equipment Beforehand

See any flickering, uneven brightness, or faulty connections? The last thing you want on the big day is a lackluster display due to preventable tech issues.

Venues also have rules about power usage. Keep your setup compliant, and bring spare batteries, bulbs, and extension cords just in case.

Avoid Harsh or Blinding Lights

Cold, bright lights can make a statement, yes, but they’re not your only option. Softer lighting makes your space feel inviting and encourages people to linger.

There also comes a point when intensity does the opposite of what you want at a trade show; too much brightness often drives people away.

Account for the Venue’s Lighting

Your lighting should complement the space rather than clash with it. Bold colors might look great, but they can overwhelm certain settings.

Stay mindful of the venue’s design. Blend your display seamlessly into the environment for a polished look.

Use Layered Lighting

Mix and match different types of fixtures to create depth. For example, you might combine:

  • Ambient lighting for overall brightness
  • Accent lights to highlight key areas
  • Task lighting for specific features

The small details help your display stand out from others that stick to one flat light source.

Experiment with Colors

Why not play with various hues instead of sticking to plain white?

Warm tones create a relaxing feel, while cooler tones feel modern and sleek. Vibrant yellows, blues, and reds grab attention.

Incorporate Interactive Lighting Elements

Motion-activated bulbs and color-changing LEDs engage people and create a memorable experience.

Incorporate these elements into your demonstrations and presentations instead of tacking them on as an afterthought.

Your Dependable Trade Show Advertising Partner

Do you need specific lighting ideas for trade show booths? What’s the best booth lighting for visibility? Oser Communications Group always has the inspiration you need.

Call (520) 721-1300 and take your trade show booth lighting and impact to the next level. Read more of our blog for booth design mistakes to avoid, or get in touch!

following up on trade show leads

How To Maximize ROI By Following Up on Trade Show Leads

Written by Oser Communications Group on . Posted in Trade Show.

Why do some companies see big returns after a trade show while others don’t? Beyond getting names and numbers, it’s also about how you engage after the event.

As trade show advertising specialists, we at Oser Communications Group know how local businesses can turn those initial conversations into meaningful opportunities. Keep reading to learn more about following up on trade show leads!

Categorize Your Leads First

Make no mistake, following up on trade show contacts takes time and effort. Always prioritize and group them based on their interest level. For example:

  • Hot leads: These hot leads have identified your product or service as something they need now. They also have the budget for it. Lock in that sale with a swift response to turn their trade show interest into a definite purchasing action.
  • Warm leads: You captured the interest of your warm leads. Now, those people need more information to make a decision. Case studies, product demos, or even a quick call to answer questions may keep them interested.
  • Cold leads: Consistent post-trade show lead nurturing will help earn the interest of people who have no urgent buying intent. They might just need some time and more motivation.

Use the Right Communication Channels

Effective lead follow-up after trade shows starts with choosing the right method of contact, such as:

  • Email campaigns: Emails are an easily scalable way to stay in touch with an overwhelming list of contacts.
  • Phone calls: A quick call makes a big difference for hot or warm leads. It’s personal and shows you’re eager to help.
  • Social media: Why not share updates, comment, or even send a quick message on a more casual platform? Social media engagement nurtures relationships naturally.
  • Direct mail: Sending a postcard or brochure might cost more, but it leaves a lasting impression in today’s dominantly digital world

Best Practices for Trade Show Follow-Ups

These trade show lead follow-up strategies can fine-tune your approach for better results:

Created a Tailored Message

Most people notice when a message feels generic. Greet the recipient by name, make a reference to the trade show you met at, and mention something specific you discussed.

Address the lead’s pain points and reintroduce your solution.

Timing It Right

Someone who might have expressed deep interest at the trade show could quickly lose focus afterward. Follow up within 24 to 48 hours, then space out your outreach over the next few weeks.

It’s a fine balance between persistent and pushy.

Use Modern Tools

Customer Relationship Management software tracks conversations, sets reminders, and keeps everything in one place.

Marketing automation saves time. Let CRMs send emails or schedule content for you!

Measure Your Success

What’s the point of prioritizing trade show leads when you don’t track results? Look at open rates, response rates, and conversions.

Use the data to continuously improve your approach.

Do You Need Help Converting Trade Show Leads To Sales?

Should you use an email follow-up or a phone call? What if someone isn’t responding?

Following up on trade show leads can feel confusing at the best of times. Call (520) 721-1300 to let Oser Communications Group help!