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how many giveaways to order for trade show​

How Many Giveaways To Order for a Trade Show?

Written by Oser Communications Group on . Posted in Trade Show.

Attending expos offers a great way to promote your business and connect with prospective clients. Countless trade show publications recommend participating businesses have promotional items to gift attendees. However, planning trade show giveaways requires careful thought and consideration.

Find out how many giveaways to order for a trade show so you can make the event as successful as possible.

Why Trade Show Freebies Matter

Calculating your trade show swag needs may seem daunting and lead you to wonder, “Are giveaways really necessary?” The planning is worthwhile since freebies offer multiple benefits, including:

  • Creating a more engaging booth for visitors
  • Promoting new products or services
  • Generating meaningful leads
  • Increasing brand awareness

Research shows that businesses that use giveaways at expos enjoy higher conversion rates compared to their counterparts. Use this trade show giveaway quantity guide to plan accordingly and leverage the power of free items.

How To Calculate Your Giveaway Item Estimate for Trade Events

If you’re wondering how many giveaways to order for a trade show, experts have a few proven tactics. Explore popular giveaway ideas and choose items that both promote your business and serve a function for attendees. Once you know which object you’ll set up at your booth, use the following tips to order an ample supply.

Consider the Crowd Size

The rule of thumb is to have enough free swag for 75% of attendees at smaller shows and giveaways for 25% of the crowd at large gatherings. Consider how many people the venue can accommodate at a time and how many attendees organizers expect.

Analyze Data From Past Events

When determining how many promotional items to order for expo attendees, look back at data from previous trade shows. At every event, you should be tracking metrics, such as:

  • The number of people who visit your booth
  • Attendee engagement and giveaways
  • Total leads or sales

Reviewing the data from past events helps you plan for upcoming shows. Use this information not only to calculate giveaway estimates but also to continually improve your marketing strategy.

Don’t Be Afraid of Ordering Too Much

Buying promotional items in bulk provides the best option when preparing for upcoming trade shows. Use the tips above to calculate a reasonable amount of items to purchase. You don’t want to devote too much of your marketing spend to giveaways, but ending up with more than you need isn’t the worst-case scenario.

You can always use any remaining items for future shows. Consider running social media contests that give away some of your leftover promotional gear so they don’t go to waste.

Plan for Trade Show Success With Oser Communications Group

You now know how many giveaways to order for a trade show, but do you know which freebies people value the most? Are you struggling to promote a new product or service at events? Oser Communications Group can help with these issues and more.

We’re a leader in trade journals and offer valuable marketing insight for businesses across multiple sectors. Call (520) 721-1300 to learn more about the resources we offer.

qr codes at trade shows

Four Ways To Use QR Codes at Trade Shows

Written by Oser Communications Group on . Posted in Trade Show.

You’ve probably seen QR codes and maybe even scanned some of these funny-looking black-and-white boxes on occasion. While these easy-to-access codes help people open sites or apps quickly, it would be short-sighted to think of them as just another fad. Why not use them strategically at trade shows to give your business a leg up?

Learn all you need to know about using QR codes at trade shows below.

Looking for more trade show advertising ideas? Give Oser Communications Group a call!

QR Code Benefits at Trade Shows: Why Savvy Business Owners Shouldn’t Miss Out On the QR Craze

Imagine being able to direct potential customers to your website from anywhere, whether they’re standing in line for lunch or chatting with you at your trade show booth. Well, that’s the power of QR codes for trade show marketing! It might just be one of the best-kept secrets of clever business owners.

By leveraging QR codes, trade shows instantly let a business generate leads, gather feedback, share information, and so much more!

Tips for Using QR Codes for Lead Generation

Maybe you know how QR codes at trade shows work, but you need some inspiration. Try these ideas next time:

Place a QR code on Your Business’s Sign

Direct trade show visitors to your lead generation page so that they can send you their contact details in seconds. Adding freebies, like coupons or ebooks, might entice sign-ups for the mailing list.

Print a QR code on Your Badge or Business Cards

Ask potential customers or partners to scan the code. They’ll instantly see must-know details about your brand in one convenient spot.

Prepare a QR Code Scavenger Hunt

Place “hidden” QR codes around your trade show booth. Reward guests who find them all with a prize – branded merchandise or gift cards – because everybody loves freebies!

Pick a QR Code To Display Something Specific to Your Industry

Own a store that sells beauty products? Create a code that allows guests to try a new look with a virtual makeover. A video game developer might make a surprise demo of their game when guests scan the QR code with their smartphones.

Your QR Code Best Practices for Events

Some businesses make mistakes when using QR codes at events and then wonder why they don’t work. Follow these best practices for using QR codes at trade shows to ensure things go smoothly:

  • Rigorously test your QR code multiple times before going live. Try scanning the code with different devices. How does your page display for different guests?
  • Properly optimize your business website’s landing page for mobile devices. Blogging platforms like WordPress have plugins that do this for you.
  • Place your QR code in an easily visible location. Guests shouldn’t miss it.

And remember to make it fun!

Dominate Your Next Trade Show With QR Codes

You’ve seen the benefits of using QR codes at trade shows. If you need a helping hand with your next event, just reach out to Oser Communications Group! We excel at trade show advertising and building customer relationships, so call us today at (520) 721-1300.

trade show terms

16 Trade Show Terms You Should Know About

Written by Oser Communications Group on . Posted in Trade Show.

Is your business new to the exciting world of trade shows? These events offer so much potential for business owners when it comes to gathering leads, showing off products, and forging relationships with potential customers. Still, unless you’ve been studying trade show publications around the clock, confusing terminology is bound to make an appearance.

Below, you’ll learn about some of the most important trade show terms so that your business can leverage the opportunities.

Basic Exhibition Terms for Trade Show Beginners

Whether you’re a total trade show beginner or a seasoned pro, it’s always good to brush up on basic convention terms like the following:

  1. Exhibit hall: Where all the action happens. Set up your booth here and mingle.
  2. Exposition: Showing off your services or products to attendees at trade shows.
  3. Hospitality suite: A separate room where attendees can enjoy drinks and snacks.
  4. Breakout session: A smaller gathering that allows groups of trade show participants to focus on specialized topics.
  5. Sponsorship: Financial compensation from a company in exchange for product placement at a trade show.
  6. Seminar: Similar to a college lecture, one or more seminar leaders present information and take questions from the audience.

That’s trade show talk in a nutshell, but what about the booth itself?

Trade Show Terminology for Booths

Your business’s trade show booth is where the magic happens. Here’s an explanation of some common booth terms you might hear as you prepare to wow the crowds:

7. Modular Booths

These displays come in separate components that you can arrange however you like.

8. Portable Displays

Typically, portable displays weigh less than 100 pounds. They’re easy to transport and set up.

9. Perimeter Booths

Trade show layouts locate perimeter booths along the outer walls of the exhibit. They can attract lots of foot traffic.

10. Island Exhibits

Also called free-form exhibits, these booths have aisles on all four sides.

11. Peninsula Booths

Also known as end caps, peninsula booths serve three aisles.

12. Frontage

This measurement depicts the width of your exhibit space across the front.

Your Event Marketing Glossary for Planning and Trade Show Setup

So, you’ve secured a spot at that must-attend trade show. Now what? Your business will need some trade show jargon to make it through the planning stage unscathed – start here:

  1. Drayage: The transportation of your trade show materials from the warehouse to the exhibit floor.

  2. Advanced receiving date: The date by which you must transport your materials to the warehouse to avoid an extra charge.

  3. Prospectus: The promotional materials to encourage businesses to sign up for the trade show and relay information.

  4. Traffic flow: How guests will move through the event.

Still can’t make heads or tails of trade show terminology? Reach out to Oser Communication Group for a helping hand.

Ace Those Trade Show Terms and More With Our Industry Experts

At Oser Communications Group, we’re experts at exhibit advertising, trade show etiquette, and everything you need to make sure your event goes off without a hitch. To learn more about marketing event vocabulary, give us a call at (520) 721-1300!