How Trade Show Sustainability Can Boost Your Brand Image
As much as advertising can help with brand awareness, one of the best ways to grow your business is through trade show participation. Make sure you focus on sustainability to reap the most benefits. Learn how to improve your brand’s perception with green trade show strategies.
Why Sustainability Matters in Trade Shows
Did you know that a growing majority of consumers favor brands with eco-friendly operations? With environmental concerns on the rise, more and more people want to do their part. Supporting a green business is one of the easiest ways for consumers to protect the environment.
However, embracing sustainable measures isn’t just about appealing to consumers. It marks a conscious decision to uphold your environmental responsibility. Your business can cultivate a loyal customer base and meet your corporate social responsibility goals by going green in everything you do, including trade show appearances.
Green Trade Show Strategies That Can Benefit Your Brand
Improving trade show sustainability can seem daunting at first. In reality, there are many eco-friendly measures you can take. Experts recommend you:
- Create a sustainable exhibit design: Consider a reusable, modular design to reduce waste. Use eco-friendly materials around the booth that you can recycle after an event.
- Prioritize digital solutions: Provide attendees with crucial information through digital content instead of paper brochures. Utilize QR codes so people can easily visit a website containing important information about your business.
- Revamp your giveaways: If you’re giving away free swag at an event, try to make it as sustainable as possible.
- Rent technology: Rather than buying brand-new items, it’s wise to reuse whatever you can. LED screens or projectors are just some of the equipment that you could rent for an upcoming trade show.
- Assess your carbon footprint: Calculate the impact that your trade show presence has on the environment. Try to offset your carbon footprint to prevent further harm.
Don’t Forget To Promote Your Eco-Friendly Measures
You can certainly take pride in your business when you adopt the sustainable trade show strategies mentioned above. But will your clients recognize all of the steps you’ve taken? Don’t be afraid to point out all of the ways that you’re helping the environment at an event.
Perhaps a digital screen could display the many ways your operations have become more sustainable over the years. If you’re handing out giveaways made from recycled materials, make sure you print that fact for attendees.
Being up front about your environmental responsibility can significantly help your brand. Make it well known that you value sustainability at an upcoming event.
Make Your Next Trade Show a Success With Oser Communications Group
Oser Communications Group is your go-to source for all things trade shows. Our experts understand the value of trade show sustainability and marketing brands in forward-thinking ways. Explore our blog for more tips, including how to choose booth color themes and ways to improve engagement.
To advertise your brand in one of our publications, contact Oser Communications Group online or call (520) 721-1300 today.