Author: Oser Communications Group

How to Create a Lasting Impact With Your Trade Show Strategy

Written by Oser Communications Group on March 30, 2024. Posted in Trade Show.

A successful trade show experience allows you to connect with an audience of both industry professionals and prospective clients. You’ll be able to introduce your product or service to a wide range of people, but you need the right trade show strategy for the most effective results. Discover tips for enhancing your upcoming presentation in this guide from Oser Communications Group, a leading trade show marketing agency.

Do Sufficient Pre-Show Research

What kind of shows are worth advertising at? You need to research shows that make sense for you to be there; otherwise, you’ll be wasting your time and money. Consider booking yourself a booth at an event that caters to your industry or the target audience you’re hoping to reach.

Focus on Advertising

You’ll need to put your business’s name out there long before the event takes place. Prioritize marketing and advertising in the weeks and months before the show so you can generate interest in the event and prompt attendees to see you. Experts recommend the following types of advertising in your trade show strategy:

Social media
Email
News updates on your website
Print media, specifically any industry-specific publications

Create Immersive Booth Designs

If you’re looking to get more out of your trade show experience, pay special attention to your space setup and design. Setting up a table with a generic banner and handing out business cards won’t do much to catch the eyes of event attendees. Instead, make the area immersive so it draws people to your area.

You can attract visitors by setting up lounge spaces and performing one-on-one demonstrations to connect with every guest. If technology allows, incorporate videos into your booth design. This not only captures an attendee’s attention but provides a unique way to get your message out.

Practice Your Presentation

The bulk of a trade show’s success lies in how well you interact with stakeholders and potential clients. Don’t go into it with little to no preparation. Always practice your demonstration leading up to the event so it goes off seamlessly.

This ensures that you stand out to attendees and can answer any questions they have regarding your brand, products, or services.

Follow Up with Attendees

Handing out business cards at a trade show doesn’t always guarantee that a guest will be in contact with you. Make an effort to receive their contact information so you can send a follow-up message. You can plan a time to speak with them on the phone if they want to learn more or send a personalized email message sharing more about your presentation.

Prepare for Your Upcoming Trade Show with Oser Communications Group

If you’re hoping to get impressive trade show results, you need a robust strategy ranging from the early days of planning up until the end of the show. Let the experts at Oser Communications Group improve your trade show strategy with proven industry experience. Call (520) 721-1300 to speak with a specialist about your upcoming trade show.

How to Use Promotional Products Effectively in a Trade Show

Written by Oser Communications Group on February 29, 2024. Posted in Trade Show.

If you want your business’s trade show to be a success, you have to include promotional items as part of your marketing strategy. Promotional items and giveaways will boost your brand visibility, improve your brand reputation, and entice more event attendees to check out your booth. Knowing how to use promotional products effectively in an environment where giveaways are expected is key.

Our team at Oser Communication Group can help make your trade show goals a reality. Here, we discuss some of the best ways to incorporate promotional items with your trade show exhibition. Call us at (520) 721-1300 if you need more help with promotional trade show marketing.

Branded Giveaways for Booth Visitors

Though you can give just anything away at a trade show, you should have some branded materials for your business available to give to booth visitors. Branded giveaways are especially useful if you want to improve your brand awareness.

People tend to retain promo items for up to two years and recall where they came from. The more people who get your items, the more attention you’ll get from a broader audience.

When choosing items for promotional giveaways, make sure the goods are practical, of good quality, and prominently feature your brand. You want people to use the items, not leave them forgotten in a drawer. Examples include:

Drawstring bags
Pens or pencils
Power banks
USB drives
Keychains

Goody Bags with Informational Packets

Knowing how to use promotional products effectively for your trade show booth means thinking out of the box. Goody bags are a more robust take on the branded giveaway idea. They can leave a lasting impression on trade show attendees.

Simply create a comprehensive gift package with the following:

An information packet about your business featuring your name, contact information, and details about your products or services
A branded swag bad with your logo
A collection of useful promotional items to include in the branded bag

Customized Apparel as Promotional Merchandise

Customized apparel as a trade show marketing strategy can work in two ways. First, you and your team can wear matching hats, t-shirts, or lanyards with your company’s branding to make a cohesive statement about your business. Second, you can make wearable items like shirts, rubber bracelets, and hoodies to give away to booth visitors.

In either case, people become walking advertisements for your brand.

Social Media Contests with Giveaways

You can blend social media and a trade show exhibition to create more brand visibility. Consider running a giveaway contest on your social media platforms where participants have to photograph themselves holding or using your promotional products. The winner can win a bigger prize.

Take Charge of Your Trade Show Booth with Help From Oser Communication Group

We at Oser Communication Group know how to use promotional products effectively for businesses in any industry. As one of the best trade show advertising experts based in Tucson, Arizona, our team can help you create more brand awareness and explore unique trade show booth ideas. We’re ready to take your event marketing to the next level—call (520) 721-1300 today for a consultation with us.

3 Trade Show Invitation Templates You Need

Written by Oser Communications Group on February 29, 2024. Posted in Trade Show.

Presenting new products and equipment at trade shows can be overwhelming yet rewarding if you have lots of booth traffic. You could leave your exhibition up to chance and hope it garners the attention of event attendees organically. However, knowing how to create the perfect trade show invitation can make the work you put into organizing your exhibition worthwhile.

In the post below, Oser Communications Group shares the three trade show invitation templates that all businesses should know. As a respected leader in trade show advertising, our team knows the best way to draft trade show press releases and invitations. Call us at (520) 721-1300 if you have further questions.

Basic Trade Show Invitation

A generalized trade show invitation template is a must-have for exhibitors. These templates are great to send to current customers, vendors, clients, and others whom you already have a working relationship with.

These are the important details to include in this kind of invitation:

A simple yet eye-catching subject line with the event name and month
A warm opening
A concise explanation of the event with relevant details like the name of a keynote speaker, the event organizer’s name, and your booth number and location

Be sure to maintain an excited tone in the email. Finish it with a call to action like “Come see us!”

Product Demonstration Invitation

If you want to hold a product demonstration at a trade show with approved materials, you likely want an audience of people who can benefit the most from it. It’s best to have some kind of working relationship with the email invitation recipient. That way, the recipient won’t consider the email as spam.

When drafting the trade show invitation for a product demo, ensure you include essential information about the product. This can help them determine if they want to spend time at your booth.

Essential details to have in the invitation include:

A catchy headline showcasing a live launch of a new product with the event name and date
Details about your demo including date, time, and booth number
A brief product introduction
At least three benefits of the product

Introduction of Your Trade Show Crew

To help build rapport with event attendees, you can send them a team introduction instead of a general trade show invitation. To draft the email, include the following:

A short explanation stating that your company is participating in the trade show
Information about the show, like the date and event name
A list of professionals the email recipient can expect to meet at your booth as well as their job titles and contact information

Make the Most of Your Trade Show Marketing

If you need help drafting the perfect trade show invitations, let Oser Communications Group in Tucson, Arizona, provide all the help you need. As a top choice in trade show advertising and marketing, we stay on top of current trends and the future of trade shows. We have more than 50 years of experience as a leader in trade journals, periodicals, and more that cover numerous industries.

Call (520) 721-1300 for a consultation with our Oser Communications Group professionals.