Author: Oser Communications Group

When you want to launch a new product, there’s no better time to do so than a trade show. Trade shows offer a wonderful opportunity to promote your item to both customers and vendors. However, in order to enjoy a successful product launch, you need to take the right steps.

Oser Communications Group specializes in trade show advertising. We can answer your questions and make your marketing campaign the best it can be. Call us at (520) 721-1300 today and read this guide about launching a new product at a trade show.

Select Appropriate Trade Shows

The right trade show makes all the difference. You’ll want to select trade shows with the right target demographic. Consider your business’ audience when selecting a trade show.

Select a trade show related to your specific industry and conduct research about its typical attendees. Remember to consider what type of product you’re releasing as well.

Tailor Your Booth Design

If you’re launching a new product, you should tailor your booth setup to promote your product. An entirely new booth setup might be out of the question. However, there are easy and affordable ways for you and your staff to update your display.

Create a special space that features your new product. Add lighting and other display pieces to help draw attention to the product. Use a design that’s eye-catching yet not too over the top.

Consider adding space for product demonstrations. Product demonstrations engage potential customers and help them learn about your product in a fun and informative way.

Design a Pre-show Marketing Plan

Design a pre-launch marketing plan to attract potential customers. Incorporate multiple means of communication, focusing on social media and emailing, in particular. Social media platforms such as LinkedIn, Facebook, and Twitter give you access to thousands of potential customers.

Create a posting schedule for social media at least three months before your product launch. Use this time to start sending out emails to both past customers and new leads that you’ve discovered. Gradually build momentum as the big day approaches.

Work with writers to create a press release for your new product that you can send to news agencies. A press release for the day of the trade show can also help.

Train Your Staff

Your employees should be familiar with your product. Give them concise, relevant information about the item for them to share with trade show attendees who visit the booth. It’s best to provide a blend of technical and general information in a format that’s easy to understand.

You probably want to perform product demonstrations yourself. However, it never hurts to select an employee who can perform demonstrations in the event that you’re unable to do so.

Learn More About the Product Launch Process

Here at Oser Communications Group, we specialize in helping businesses navigate trade show environments. Learn more about trade show freebies and other tricks you can use when launching a new product by calling (520) 721-1300. We’re ready to assist you.

Trade shows present a wonderful opportunity for networking. Boosting your business profile at these incredible events requires a plan, however. Learn the right tips for pre-trade show marketing from Oser Communications Group, Tucson’s trade show advertising experts.

Our experts specialize in trade show marketing tactics. Please call us at (521) 721-1300 to learn more about our services. Then, read this guide to learn how to enjoy a successful trade show event.

Plan With Your Sales Team

Your sales team can guarantee an excellent trade show. Think about it: how many customers do your salespeople interact with on a daily basis? Have your team mention the trade show during each call and try to get solid commitments from as many clients as possible. 

Consider offering incentives to encourage visitors. A 15% discount for trade show attendees who purchase your services at the trade show itself can lead to increased booth traffic.

Adopt a Varied Marketing Strategy

Email marketing shines as the gold standard for promoting your business. Fast and effective, a few well-timed emails can provide an outsized effect. Include details about your product or service, along with information pertaining to the trade show, such as booth number, location, and special promotional deals.

Remember to include follow-up emails. Use an automated mailing service to handle your web traffic, as it takes the stress out of keeping in touch with your audience. 

However, email works best alongside other marketing media. Consider mailing physical invitations to your customers and vendors. Write a newsletter that keeps your network up-to-date about your company’s operations and mentions the upcoming event.

Use Social Media and a Website

Social media marketing is a must for modern companies. Facebook, Twitter, and LinkedIn, among others, are excellent for reaching customers and vendors. Post consistent, engaging content on a regular schedule in the months and weeks leading up to the event.

Mention your company’s deals and promotional materials and interact with your followers. Once the event starts, switch your programming to coverage of each day’s happenings, and keep up the momentum!

Pre-Show Marketing Tools

Trade show sponsors typically offer pre-trade show marketing ideas and tools for you to use. For example, they can provide you with a list of attendees that you can incorporate into your marketing strategy. The sponsor might also give you unique insights as to how to optimize your booth’s performance.

Time Your Marketing

As stated, a sustained, consistent approach to marketing works best. However, how do you time your marketing?

It’s best to start advertising for an event six months ahead of time. If it’s a smaller show, you may want to start advertising closer to the date: two or three months ahead of time. Gradually ramp up the scale of operations as the date draws closer.

Learn More About Trade Show Marketing

Oser Communications Group can help you optimize your pre-trade show marketing. We can help you avoid common trade show mistakes. Call us today at (521) 721-1300 to work with trade show advertising professionals you can trust.

When participating in a trade show, you generally want people with experience with the company at the booth. However, if you’re a startup or don’t have enough hands on deck, you can rely on temporary event staff to help promote your product or service.

Many businesses wonder how to hire event staff and what to look for in such workers. At Oser Communications Group, we offer more than top-quality trade show advertising services, helping companies present their best selves in many ways. Read more or call (520) 721-1300 to understand what to look for in temporary staff members and how the process works.

#1 Know Which Positions You Want to Fill

As with any job, you need to know the title and duties you want your temporary member to have. Doing so can help you look for people with specific skill sets to suit each position.

For example, a greeter should have amicable politeness as they ask visitors questions to help pre-qualify them for future lead generation. Meanwhile, you would need a person with a commanding presence, detailed company knowledge, and a leadership attitude for the spokesperson.

#2 Ask the Staffing Company Important Questions

The hiring process could muddy your organization and timetable while planning an event, so you may use a hiring company. However, you shouldn’t work with just any staffing agency, as it could lead to problems.

Instead, research the staffing company and find out pertinent information, such as:

• What is their hiring process?
• What types of events do they staff?
• How have other companies reviewed the staff they’ve provided?

#3 Look for the Right Traits in the Right People

To have a successful event, you need qualified and dutiful staff members. While searching “how to hire event staff,” some companies think they pick a person and move forward. Even if you don’t do the initial screening, remember that you need to complete interviews.

You don’t have to do the same detailed work for event staff as you would for full-time employees. Still, you should understand their experience and character to ensure they fit the position. Even if they don’t suit one job, they may work well in another, which you can determine during the interview.

#4 Don’t Forget to Train Your Staff

One of the most common reasons temporary staff fail during a planned event is poor training. When you hire temporary staff, while they may have experience, they need to know what you want from them. 

Take the time to educate them about the company, tell them about frequent questions they may receive, and more. If they have good information from you, they can utilize it and show you their expertise. With the training and their efforts combined, you can feel confident in having a successful event.

Have More Trade Show Questions?

At Oser Communications Group, we have accumulated over 50 years of event participation and planning knowledge to give to other companies. We can help with anything, from preparing for a trade show to finding the best booth layout. Call (520) 721–1300 for more details on how to hire event staff and other event questions today.