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trade show booth design

The Biggest Trade Show Booth Design Mistakes To Avoid

Written by Oser Communications Group on . Posted in Trade Show.

Are you trying to optimize your trade show booth design so you achieve high conversion rates? As the experts in marketing trade shows, Oser Communications Group can help you design the perfect booth. Keep these tips in mind when you’re planning your layout, display, and more.

Enabling Distant or Stand-Offish Behavior

Do you have employees who are prone to standing away from customers until the prospective client engages? If your staff behaves distant and reactive, attendees won’t feel welcome approaching your booth. Consider arranging your booth so staff are encouraged to stand close to where people walk by.

Pitching Without Regard for Your Target Audience

You have a well-rehearsed pitch, but does it address the needs and concerns of your target audience? Consider placing graphics and branding around your booth that help you and your staff remember what they should address in their pitch. Focus on highlighting your unique selling points in a tangible form.

Relying Too Much on Handouts

While handouts and signage are an important aspect of booth design, they shouldn’t overshadow your conversations with visitors. When you rely on these elements, you lose the benefits of a personalized pitch and connection. Design your booth so you have to interact with the customer beyond giving them items.

Helpful handouts for your trade show booth design include:

  • Marketing material: Many guests love having graphics like a brochure or pamphlet to look over.

  • Merchandise: Ensure you have branded objects to give away or sell, like pens, sweatshirts, or mugs.

  • Lead capture device: You need a way to collect contact information from interested trade show attendees. You can also have a small container to collect business cards or an iPad available.

  • An interactive feature: Possible interactive features include promotions, videos, or a product visitors can sample.

Prioritizing Function Over Form

When you’re considering your booth design ideas, remember that aesthetic matters. You want your booth to feel accessible and have plenty of space, but it needs to welcome and wow your guests. Incorporate subtle lighting, complementary colors, and a layout that flows.

Scheduling Too Few Team Members

While not a structural element, your staff plays an essential role in booth design. You need one or two people at the booth so guests always have someone to interact with. Poor staffing decisions can leave your team unable to woo all of your prospective customers.

Neglecting the Follow-Up

When you have a lead collection device like a clipboard or iPad, it sets an expectation that you’ll follow up with guests. If you’re not going to reach out, don’t design your booth around collecting contact information. When your interested leads don’t hear back, they feel like you don’t care and will take their business elsewhere.

Oser Communications Group Helps You Avoid Trade Show Mistakes

Now that you know the essentials of trade show booth design, let Oser Communications Group provide your booth design elements. With over six decades of experience, we provide trade show publications that stand out. Book a consultation by calling (520) 721-1300.

b2b trade show marketing

B2B Trade Show Marketing Tips To Boost Your Brand Visibility

Written by Oser Communications Group on . Posted in Trade Show.

Are you delving into B2B trade show marketing and need tips for optimizing your brand visibility? As the premier consultant for marketing trade shows and producer of publications, Oser Communications Group can help. Follow our strategies to generate more business from your networking efforts.

Consider Your Objectives and Goals

What do you hope to gain from marketing at a trade show? Setting clear goals for your business facilitates your approach. Without a solid goal, your brand’s image may not be consistent, which may confuse prospective customers.

Setting objectives also helps you measure your success. If you don’t have any key performance indicators, how can you improve for next time?

Focus on Your Target Audience

Leveraging trade shows for increased brand visibility requires you to understand and cater to your target audience. If you don’t know what your customers want or need, you can’t create signage or schedule events that engage them. For example, you’ll use different demonstrations to target C-suite executives than you would middle management.

Establish a Clear Budget

If you don’t act intentionally, you may spend more money than you intended. If you want your marketing to produce a net gain, you can’t spend all your profit before you make it. Know your budget and find ways to maximize the results of your trade show within your means.

Meticulously Design Your Booth

What are the essential components of B2B trade show marketing when it comes to designing your booth? A design specialist can help you optimize the following factors.

Lighting

Your lighting should strike a balance between form and function. While you want it to represent your brand, it should also create a welcoming environment that helps potential customers focus on the important aspects of your demonstration. Use accent lights to guide focus and subtle lighting to create your desired ambiance.

Location

Consider how your booth’s location relates to other exhibits at the trade show. Prioritize an easily accessible location that avoids your competitors so they don’t overshadow you. If you’re selling products, secure a position near the entrance so yours is one of the first booths customers see.

Signs

Ensure your signs maintain branding consistency by using the same font, language, images, and colors as your other materials. Opt for larger signs that customers can read from a distance. This entices them to come closer, and then you can use your skills to close the deal.

Plan Engaging Activities and Promotions

While you’ll focus on converting customers into sales, offering engaging activities increases your chances of success. Consider the following options:

  • Give customers a chance to try out your product.

  • Provide an opportunity to enter a contest or giveaway.

  • Play a game related to your product or service.

  • Spin a wheel with a guaranteed chance to win a prize.

  • Take their photo and add it to a hall of fame.

Seek Expert Help for Designing Your Booth Today

Oser Communications Group can increase your branding during B2B trade show marketing and help turn your leads into profit. Working with us lets you avoid common trade show mistakes. Call (520) 721-1300 to schedule a consultation today.

how to stand out at a trade show

How To Stand Out at a Trade Show

Written by Oser Communications Group on . Posted in Trade Show.

Nothing compares to the hustle of preparing your business for that long-awaited industry trade show. The excitement in the office can be palpable as the day approaches, but don’t forget that your main job is to figure out how to differentiate your brand from hundreds of booths much like yours!

Do you know how to stand out at a trade show? How can you make your brand’s presence memorable? Since Oser Communications Group specializes in marketing trade shows and connecting brands with event resources, the team shares some insider tips below.

Trade Shows Are Hubs of Industry Activity

Trade shows present phenomenal opportunities to do several important things. Firstly, you can introduce your brand to new customers. Secondly, you can identify connections that could elevate your product quality or brand reach.

You can also use trade shows as marketing tools to promote the latest business wins and create buzz surrounding those strides. However, as countless other vendors, booths, and promoters attend, standing out is crucial.

How To Stand Out at a Trade Show You’re Working

Exhibition strategies vary. Think about your brand, what you have to offer, and what you want to accomplish during the event.

Then, work the following trade show tips into your branding strategy for the show:

Promote Your Presence Beforehand

Do you want to know how to stand out at a trade show? Begin your event promotion strategies long before the event date!

Ignite interest and spark conversation so that attendees show up. Some effective trade show marketing strategies include:

  • Social media
  • Guerilla marketing tactics
  • Email invites for current clients to visit the show

Ultimately, you want guaranteed visitation before your business sets up the booth.

Demonstrate Team Unity

You might already have a team uniform, but trade shows present an opportunity to juice it up a bit. Demonstrate unity with these innovative trade show ideas:

  • Hiring some trade show models to showcase products or services
  • Choosing a team member to act as a brand mascot
  • Including staff members with impressive knowledge under their belts to respond to questions from attendees

Think Outside the Basic Booth Box

It’s also helpful to think beyond tables, chairs, and flyers if you want to captivate passersby. Add some dimension to your setup with these creative booth design ideas:

  • Book central booth locations guaranteed to draw a crowd.
  • Use eye-catching colors, lighting effects, and props.
  • Treat your booth like a performance stage where staff can drum up excitement.
  • Utilize music to command your space’s ambiance.

Make Visits More Rewarding

What are attendees getting from you in exchange for their attention? Ideas include:

  • Light refreshments and beverages
  • Raffles for gift baskets
  • Small rewards like gift cards

Implement Captivating Media

Have you noticed that social media has shifted toward video? Secure your exhibition booth success with projector screens showcasing branded visual media to start attracting attendees from across the room.

Oser Communications Group Can Help You Leave Your Mark

Now that you know how to stand out at a trade show, check out these other eye-catching booth ideas from Oser Communications Group! Alternatively, call 520-721-1300 for more information and resources.