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how to get media attention during a trade show

Five Ways To Get Media Attention During a Trade Show

Written by Oser Communications Group on . Posted in Trade Show.

Are you unsure of how to get media attention during a trade show? If so, you’re not alone. Networking and navigating social media to garner attention from targeted audiences takes finesse and marketing know-how.

We at Oser Communications Group know how challenging marketing trade shows can be, especially for first-time attendees. If you’re looking for ways to bring media attention to your booth, consider these five tactics.

1. Get Journalists Interested in Your Offerings Before the Show

The last thing you want to do is wait until the day of the trade show to invite journalists, social media influencers, and others to visit your booth. Since many trade show participants delay their invitations and queries, members of the press often get numerous emails at the last minute.

You want your invitations to stand out. The best way to do that is to introduce your brand and product at least two months before the show via email, participation in a digital event, or media outreach. Provide consistent updates about the show on social media to amplify your presence and make your brand memorable.

2. Launch a Social Media Campaign To Tease the Show

One of the best trade show ideas for getting press attention is to launch a teaser campaign online to showcase products. Create a video demonstration to display your expertise or anticipated product launches.

A high-quality teaser will help you attract attention from targeted groups online by generating curiosity about your brand. Don’t forget to include details about the trade show to encourage viewers to see your offerings up close and personal.

3. Hold Interactive Contests

Everybody loves a good, friendly competition, especially if they can win prizes at the end. Before the trade show date, design a contest with a theme relating to your business. Make the theme engaging, and ensure you create clear entry rules for participants to minimize confusion.

The goal is to have people interact directly with your brand. You can do this by hosting a quiz or design contest that centers around your business’s products and offerings. This option is a great way to reach target audiences and get people talking about your business.

4. Keep Track of All Appointments

Part of learning how to get media attention during a trade show is knowing how to track and keep the appointments you make. People will accept your invitations so you want to include a calendar link to a booking platform in your correspondence to streamline the process for invitees.

5. Show Something New

New, innovative products, technologies, and solutions tend to get the most media traction. If you want to have a strong presence at your next trade show, have a one-of-a-kind offering to showcase.

Elevate Your Next Trade Show Event With Help From the Professionals

Learning how to get media attention during a trade show might seem daunting at first. However, it’s a skill you must master if you want plenty of press coverage at your booth during a product launch.

If you need help garnering positive attention or trade show marketing tips, contact Oser Communications Group at (520) 721-1300.

types of trade show displays

Four Types of Trade Show Displays

Written by Oser Communications Group on . Posted in Trade Show.

As a trade show participant, you want your booth to stand out from competitors and draw crowds, but what presentations are best for accomplishing this? Different types of trade show displays offer their own benefits. Learning about them can help you make informed decisions regarding your next show.

Oser Communications Group, a premier trade show advertising publications provider, shares the top displays to consider for your next exhibition below.

1. Island Booths

Do you have lots of information to deliver at the trade show or a massive product demonstration to perform? An island booth might be the ideal display.

Island booth displays can be larger than 20 feet by 20 feet. Since they have aisles on all sides, you may include solid walls, partial wall coverings, or open spaces, depending on your needs and the show’s regulations. If you prefer a spacious booth with an intimate environment for guests, consider a partially enclosed island.

2. Linear Booths

A linear or in-line booth puts displays from multiple businesses in one row down an aisle. One side of the booth is open to the public. Linear displays are typically longer than kiosks; they can be 10’ x 10’ x 10’ or larger.

This option is great if you prefer a display you can easily set up and take down. Consider adding retractable banner stands to showcase your logo and other brand information at your linear booth. Counters are also ideal if you need extra storage space.

3. Cross-Aisle Booths

Do you want to be in the center of a busy crowd? A cross-aisle booth is one of the main types of trade show displays, and it can do just that. You’ll be across from other displays, forming a “T” shape with a cross-aisle station.

This kind of positioning puts you amid crowds, yet it keeps you from blending into them. It’s also easy to incorporate banners, graphics with backlighting, and other prominent branding showcasing your businesses and products.

4. Perimeter Booths

A top trade show marketing tip is to position your display in a place guaranteed to get more foot traffic. A perimeter booth could help with that.

This station is usually along the exhibit floor’s perimeter. Instead of having your signs and visuals overhanging the aisle, you can keep everything contained within your station. As a result, your branding will be more visible among the crowd, and you can engage with plenty of visitors without worrying about your area feeling too cluttered or crowded.

Ready To Create the Perfect Display for Your Next Exhibition? Let Us Help

Knowing the differences between different types of trade show displays is necessary to ensure you create the perfect statement for your brand. From booth display colors to banners featuring unique branding, the right booth and graphics can help your business stand out.

Are you looking for more ways to promote your products and enjoy a successful trade show appearance? As experts in trade show marketing, Oser Communications Group can help. Call (520) 721-1300 today to learn how.

b2b trade show marketing

B2B Trade Show Marketing Tips To Boost Your Brand Visibility

Written by Oser Communications Group on . Posted in Trade Show.

Are you delving into B2B trade show marketing and need tips for optimizing your brand visibility? As the premier consultant for marketing trade shows and producer of publications, Oser Communications Group can help. Follow our strategies to generate more business from your networking efforts.

Consider Your Objectives and Goals

What do you hope to gain from marketing at a trade show? Setting clear goals for your business facilitates your approach. Without a solid goal, your brand’s image may not be consistent, which may confuse prospective customers.

Setting objectives also helps you measure your success. If you don’t have any key performance indicators, how can you improve for next time?

Focus on Your Target Audience

Leveraging trade shows for increased brand visibility requires you to understand and cater to your target audience. If you don’t know what your customers want or need, you can’t create signage or schedule events that engage them. For example, you’ll use different demonstrations to target C-suite executives than you would middle management.

Establish a Clear Budget

If you don’t act intentionally, you may spend more money than you intended. If you want your marketing to produce a net gain, you can’t spend all your profit before you make it. Know your budget and find ways to maximize the results of your trade show within your means.

Meticulously Design Your Booth

What are the essential components of B2B trade show marketing when it comes to designing your booth? A design specialist can help you optimize the following factors.

Lighting

Your lighting should strike a balance between form and function. While you want it to represent your brand, it should also create a welcoming environment that helps potential customers focus on the important aspects of your demonstration. Use accent lights to guide focus and subtle lighting to create your desired ambiance.

Location

Consider how your booth’s location relates to other exhibits at the trade show. Prioritize an easily accessible location that avoids your competitors so they don’t overshadow you. If you’re selling products, secure a position near the entrance so yours is one of the first booths customers see.

Signs

Ensure your signs maintain branding consistency by using the same font, language, images, and colors as your other materials. Opt for larger signs that customers can read from a distance. This entices them to come closer, and then you can use your skills to close the deal.

Plan Engaging Activities and Promotions

While you’ll focus on converting customers into sales, offering engaging activities increases your chances of success. Consider the following options:

  • Give customers a chance to try out your product.

  • Provide an opportunity to enter a contest or giveaway.

  • Play a game related to your product or service.

  • Spin a wheel with a guaranteed chance to win a prize.

  • Take their photo and add it to a hall of fame.

Seek Expert Help for Designing Your Booth Today

Oser Communications Group can increase your branding during B2B trade show marketing and help turn your leads into profit. Working with us lets you avoid common trade show mistakes. Call (520) 721-1300 to schedule a consultation today.