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Tag: branding

The Biggest Trade Show Booth Design Mistakes To Avoid

Are you trying to optimize your trade show booth design so you achieve high conversion rates? As the experts in marketing trade shows, Oser Communications Group can help you design the perfect booth. Keep these tips in mind when you’re planning your layout, display, and more.

Enabling Distant or Stand-Offish Behavior

Do you have employees who are prone to standing away from customers until the prospective client engages? If your staff behaves distant and reactive, attendees won’t feel welcome approaching your booth. Consider arranging your booth so staff are encouraged to stand close to where people walk by.

Pitching Without Regard for Your Target Audience

You have a well-rehearsed pitch, but does it address the needs and concerns of your target audience? Consider placing graphics and branding around your booth that help you and your staff remember what they should address in their pitch. Focus on highlighting your unique selling points in a tangible form.

Relying Too Much on Handouts

While handouts and signage are an important aspect of booth design, they shouldn’t overshadow your conversations with visitors. When you rely on these elements, you lose the benefits of a personalized pitch and connection. Design your booth so you have to interact with the customer beyond giving them items.

Helpful handouts for your trade show booth design include:

  • Marketing material: Many guests love having graphics like a brochure or pamphlet to look over.

  • Merchandise: Ensure you have branded objects to give away or sell, like pens, sweatshirts, or mugs.

  • Lead capture device: You need a way to collect contact information from interested trade show attendees. You can also have a small container to collect business cards or an iPad available.

  • An interactive feature: Possible interactive features include promotions, videos, or a product visitors can sample.

Prioritizing Function Over Form

When you’re considering your booth design ideas, remember that aesthetic matters. You want your booth to feel accessible and have plenty of space, but it needs to welcome and wow your guests. Incorporate subtle lighting, complementary colors, and a layout that flows.

Scheduling Too Few Team Members

While not a structural element, your staff plays an essential role in booth design. You need one or two people at the booth so guests always have someone to interact with. Poor staffing decisions can leave your team unable to woo all of your prospective customers.

Neglecting the Follow-Up

When you have a lead collection device like a clipboard or iPad, it sets an expectation that you’ll follow up with guests. If you’re not going to reach out, don’t design your booth around collecting contact information. When your interested leads don’t hear back, they feel like you don’t care and will take their business elsewhere.

Oser Communications Group Helps You Avoid Trade Show Mistakes

Now that you know the essentials of trade show booth design, let Oser Communications Group provide your booth design elements. With over six decades of experience, we provide trade show publications that stand out. Book a consultation by calling (520) 721-1300.

B2B Trade Show Marketing Tips To Boost Your Brand Visibility

Are you delving into B2B trade show marketing and need tips for optimizing your brand visibility? As the premier consultant for marketing trade shows and producer of publications, Oser Communications Group can help. Follow our strategies to generate more business from your networking efforts.

Consider Your Objectives and Goals

What do you hope to gain from marketing at a trade show? Setting clear goals for your business facilitates your approach. Without a solid goal, your brand’s image may not be consistent, which may confuse prospective customers.

Setting objectives also helps you measure your success. If you don’t have any key performance indicators, how can you improve for next time?

Focus on Your Target Audience

Leveraging trade shows for increased brand visibility requires you to understand and cater to your target audience. If you don’t know what your customers want or need, you can’t create signage or schedule events that engage them. For example, you’ll use different demonstrations to target C-suite executives than you would middle management.

Establish a Clear Budget

If you don’t act intentionally, you may spend more money than you intended. If you want your marketing to produce a net gain, you can’t spend all your profit before you make it. Know your budget and find ways to maximize the results of your trade show within your means.

Meticulously Design Your Booth

What are the essential components of B2B trade show marketing when it comes to designing your booth? A design specialist can help you optimize the following factors.

Lighting

Your lighting should strike a balance between form and function. While you want it to represent your brand, it should also create a welcoming environment that helps potential customers focus on the important aspects of your demonstration. Use accent lights to guide focus and subtle lighting to create your desired ambiance.

Location

Consider how your booth’s location relates to other exhibits at the trade show. Prioritize an easily accessible location that avoids your competitors so they don’t overshadow you. If you’re selling products, secure a position near the entrance so yours is one of the first booths customers see.

Signs

Ensure your signs maintain branding consistency by using the same font, language, images, and colors as your other materials. Opt for larger signs that customers can read from a distance. This entices them to come closer, and then you can use your skills to close the deal.

Plan Engaging Activities and Promotions

While you’ll focus on converting customers into sales, offering engaging activities increases your chances of success. Consider the following options:

  • Give customers a chance to try out your product.

  • Provide an opportunity to enter a contest or giveaway.

  • Play a game related to your product or service.

  • Spin a wheel with a guaranteed chance to win a prize.

  • Take their photo and add it to a hall of fame.

Seek Expert Help for Designing Your Booth Today

Oser Communications Group can increase your branding during B2B trade show marketing and help turn your leads into profit. Working with us lets you avoid common trade show mistakes. Call (520) 721-1300 to schedule a consultation today.

Using Banner Stands in a Trade Show to Increase Brand Visibility

You only have so much time at a trade show to make a lasting impression. Whether you’re selling products or a service, you need to use trade show marketing effectively to make sales and find returning customers or loyal clients. Using banner stands at trade shows is an excellent way to grab attention and increase sales.

For over 50 years, Oser Communications Group has helped businesses of all sizes find success with trade show advertising. Keep reading to learn more about how to use banner stands in a trade show to increase brand visibility at your events.

Put Thought Into the Design

Design plays a big role in branding. You may not even realize how colors, patterns, and images subconsciously affect people. If nobody stops to look at your marketing materials, it may be too dull or so busy that it’s overwhelming.

When designing banner stands for trade shows, keep these things in mind:

  • Designs and graphics should be attractive and attention-grabbing.
  • Heavy text looks best on a solid background.
  • Simplicity is usually best, such as your brand name and logo on a bright background.

Consider the Location

Where you put your banner stands will greatly affect their impact. Try to place your banner near doorways and walkways when able so you can make your brand known first thing.

Avoid placing your banners in spaces where they mix into the background. If you have shelves full of brightly-colored products, placing the banner between the shelves will detract from the banner’s message and cause people to overlook it.

Use Banners for Physical Interest

You can use banners to enhance your trade show kiosk. If you’re selling a digital product, try combining stands with shelves and desks to create a more visually appealing space for users to use the computer. Use large portable banners as dividers to make the most of your advertising space.

If a trade show gives you an unusually large amount of space to work in, consider using several sizes of banners to create visual interest.

Make Banners Interactive

Interactive display stands allow people to engage with your brand before they even obtain your product or use your service. Incorporate QR codes or social media links in your banner or use digital screens with various images in rotation to keep the advertisements fresh and your audience engaged. Touch screens in lieu of banner stands in trade shows is a great modern way to get people interacting with your brand, and it will help them remember you better after seeing so many businesses at the trade show.

Call Us for Trade Show Advertising

Use banner stands for your trade show strategy to draw people into your kiosk and increase sales. It’s surprising how many new customers and clients the right portable banner will get you.

Call Oser Communications Group in Tucson, AZ, when you need more marketing visibility. We produce trade show publications for businesses to advertise with to increase brand awareness. Call us today at (520) 721-1300 to learn more.