Tag: branding

Four Types of Trade Show Displays

Written by Oser Communications Group on April 30, 2025. Posted in Trade Show.

As a trade show participant, you want your booth to stand out from competitors and draw crowds, but what presentations are best for accomplishing this? Different types of trade show displays offer their own benefits. Learning about them can help you make informed decisions regarding your next show.

Oser Communications Group, a premier trade show advertising publications provider, shares the top displays to consider for your next exhibition below.

1. Island Booths

Do you have lots of information to deliver at the trade show or a massive product demonstration to perform? An island booth might be the ideal display.

Island booth displays can be larger than 20 feet by 20 feet. Since they have aisles on all sides, you may include solid walls, partial wall coverings, or open spaces, depending on your needs and the show’s regulations. If you prefer a spacious booth with an intimate environment for guests, consider a partially enclosed island.

2. Linear Booths

A linear or in-line booth puts displays from multiple businesses in one row down an aisle. One side of the booth is open to the public. Linear displays are typically longer than kiosks; they can be 10’ x 10’ x 10’ or larger.

This option is great if you prefer a display you can easily set up and take down. Consider adding retractable banner stands to showcase your logo and other brand information at your linear booth. Counters are also ideal if you need extra storage space.

3. Cross-Aisle Booths

Do you want to be in the center of a busy crowd? A cross-aisle booth is one of the main types of trade show displays, and it can do just that. You’ll be across from other displays, forming a “T” shape with a cross-aisle station.

This kind of positioning puts you amid crowds, yet it keeps you from blending into them. It’s also easy to incorporate banners, graphics with backlighting, and other prominent branding showcasing your businesses and products.

4. Perimeter Booths

A top trade show marketing tip is to position your display in a place guaranteed to get more foot traffic. A perimeter booth could help with that.

This station is usually along the exhibit floor’s perimeter. Instead of having your signs and visuals overhanging the aisle, you can keep everything contained within your station. As a result, your branding will be more visible among the crowd, and you can engage with plenty of visitors without worrying about your area feeling too cluttered or crowded.

Ready To Create the Perfect Display for Your Next Exhibition? Let Us Help

Knowing the differences between different types of trade show displays is necessary to ensure you create the perfect statement for your brand. From booth display colors to banners featuring unique branding, the right booth and graphics can help your business stand out.

Are you looking for more ways to promote your products and enjoy a successful trade show appearance? As experts in trade show marketing, Oser Communications Group can help. Call (520) 721-1300 today to learn how.

The Biggest Trade Show Booth Design Mistakes To Avoid

Written by Oser Communications Group on December 30, 2024. Posted in Trade Show.

Are you trying to optimize your trade show booth design so you achieve high conversion rates? As the experts in marketing trade shows, Oser Communications Group can help you design the perfect booth. Keep these tips in mind when you’re planning your layout, display, and more.

Enabling Distant or Stand-Offish Behavior

Do you have employees who are prone to standing away from customers until the prospective client engages? If your staff behaves distant and reactive, attendees won’t feel welcome approaching your booth. Consider arranging your booth so staff are encouraged to stand close to where people walk by.

Pitching Without Regard for Your Target Audience

You have a well-rehearsed pitch, but does it address the needs and concerns of your target audience? Consider placing graphics and branding around your booth that help you and your staff remember what they should address in their pitch. Focus on highlighting your unique selling points in a tangible form.

Relying Too Much on Handouts

While handouts and signage are an important aspect of booth design, they shouldn’t overshadow your conversations with visitors. When you rely on these elements, you lose the benefits of a personalized pitch and connection. Design your booth so you have to interact with the customer beyond giving them items.

Helpful handouts for your trade show booth design include:

Marketing material: Many guests love having graphics like a brochure or pamphlet to look over.
Merchandise: Ensure you have branded objects to give away or sell, like pens, sweatshirts, or mugs.
Lead capture device: You need a way to collect contact information from interested trade show attendees. You can also have a small container to collect business cards or an iPad available.
An interactive feature: Possible interactive features include promotions, videos, or a product visitors can sample.

Prioritizing Function Over Form

When you’re considering your booth design ideas, remember that aesthetic matters. You want your booth to feel accessible and have plenty of space, but it needs to welcome and wow your guests. Incorporate subtle lighting, complementary colors, and a layout that flows.

Scheduling Too Few Team Members

While not a structural element, your staff plays an essential role in booth design. You need one or two people at the booth so guests always have someone to interact with. Poor staffing decisions can leave your team unable to woo all of your prospective customers.

Neglecting the Follow-Up

When you have a lead collection device like a clipboard or iPad, it sets an expectation that you’ll follow up with guests. If you’re not going to reach out, don’t design your booth around collecting contact information. When your interested leads don’t hear back, they feel like you don’t care and will take their business elsewhere.

Oser Communications Group Helps You Avoid Trade Show Mistakes

Now that you know the essentials of trade show booth design, let Oser Communications Group provide your booth design elements. With over six decades of experience, we provide trade show publications that stand out. Book a consultation by calling (520) 721-1300.

B2B Trade Show Marketing Tips To Boost Your Brand Visibility

Written by Oser Communications Group on December 30, 2024. Posted in Trade Show.

Are you delving into B2B trade show marketing and need tips for optimizing your brand visibility? As the premier consultant for marketing trade shows and producer of publications, Oser Communications Group can help. Follow our strategies to generate more business from your networking efforts.

Consider Your Objectives and Goals

What do you hope to gain from marketing at a trade show? Setting clear goals for your business facilitates your approach. Without a solid goal, your brand’s image may not be consistent, which may confuse prospective customers.

Setting objectives also helps you measure your success. If you don’t have any key performance indicators, how can you improve for next time?

Focus on Your Target Audience

Leveraging trade shows for increased brand visibility requires you to understand and cater to your target audience. If you don’t know what your customers want or need, you can’t create signage or schedule events that engage them. For example, you’ll use different demonstrations to target C-suite executives than you would middle management.

Establish a Clear Budget

If you don’t act intentionally, you may spend more money than you intended. If you want your marketing to produce a net gain, you can’t spend all your profit before you make it. Know your budget and find ways to maximize the results of your trade show within your means.

Meticulously Design Your Booth

What are the essential components of B2B trade show marketing when it comes to designing your booth? A design specialist can help you optimize the following factors.

Lighting

Your lighting should strike a balance between form and function. While you want it to represent your brand, it should also create a welcoming environment that helps potential customers focus on the important aspects of your demonstration. Use accent lights to guide focus and subtle lighting to create your desired ambiance.

Location

Consider how your booth’s location relates to other exhibits at the trade show. Prioritize an easily accessible location that avoids your competitors so they don’t overshadow you. If you’re selling products, secure a position near the entrance so yours is one of the first booths customers see.

Signs

Ensure your signs maintain branding consistency by using the same font, language, images, and colors as your other materials. Opt for larger signs that customers can read from a distance. This entices them to come closer, and then you can use your skills to close the deal.

Plan Engaging Activities and Promotions

While you’ll focus on converting customers into sales, offering engaging activities increases your chances of success. Consider the following options:

Give customers a chance to try out your product.
Provide an opportunity to enter a contest or giveaway.
Play a game related to your product or service.
Spin a wheel with a guaranteed chance to win a prize.
Take their photo and add it to a hall of fame.

Seek Expert Help for Designing Your Booth Today

Oser Communications Group can increase your branding during B2B trade show marketing and help turn your leads into profit. Working with us lets you avoid common trade show mistakes. Call (520) 721-1300 to schedule a consultation today.