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types of trade show displays

Four Types of Trade Show Displays

Written by Oser Communications Group on . Posted in Trade Show.

As a trade show participant, you want your booth to stand out from competitors and draw crowds, but what presentations are best for accomplishing this? Different types of trade show displays offer their own benefits. Learning about them can help you make informed decisions regarding your next show.

Oser Communications Group, a premier trade show advertising publications provider, shares the top displays to consider for your next exhibition below.

1. Island Booths

Do you have lots of information to deliver at the trade show or a massive product demonstration to perform? An island booth might be the ideal display.

Island booth displays can be larger than 20 feet by 20 feet. Since they have aisles on all sides, you may include solid walls, partial wall coverings, or open spaces, depending on your needs and the show’s regulations. If you prefer a spacious booth with an intimate environment for guests, consider a partially enclosed island.

2. Linear Booths

A linear or in-line booth puts displays from multiple businesses in one row down an aisle. One side of the booth is open to the public. Linear displays are typically longer than kiosks; they can be 10’ x 10’ x 10’ or larger.

This option is great if you prefer a display you can easily set up and take down. Consider adding retractable banner stands to showcase your logo and other brand information at your linear booth. Counters are also ideal if you need extra storage space.

3. Cross-Aisle Booths

Do you want to be in the center of a busy crowd? A cross-aisle booth is one of the main types of trade show displays, and it can do just that. You’ll be across from other displays, forming a “T” shape with a cross-aisle station.

This kind of positioning puts you amid crowds, yet it keeps you from blending into them. It’s also easy to incorporate banners, graphics with backlighting, and other prominent branding showcasing your businesses and products.

4. Perimeter Booths

A top trade show marketing tip is to position your display in a place guaranteed to get more foot traffic. A perimeter booth could help with that.

This station is usually along the exhibit floor’s perimeter. Instead of having your signs and visuals overhanging the aisle, you can keep everything contained within your station. As a result, your branding will be more visible among the crowd, and you can engage with plenty of visitors without worrying about your area feeling too cluttered or crowded.

Ready To Create the Perfect Display for Your Next Exhibition? Let Us Help

Knowing the differences between different types of trade show displays is necessary to ensure you create the perfect statement for your brand. From booth display colors to banners featuring unique branding, the right booth and graphics can help your business stand out.

Are you looking for more ways to promote your products and enjoy a successful trade show appearance? As experts in trade show marketing, Oser Communications Group can help. Call (520) 721-1300 today to learn how.

conference booth design

How To Effectively Design a Conference Booth

Written by Oser Communications Group on . Posted in Trade Show.

Are you in the midst of prepping for your next big trade show? This is your chance to showcase your business and tell your brand’s story, so you naturally want everything to go 100% perfectly. To achieve that, you’ll need effective conference booth design.

In this guide, discover tips for marketing a trade show with a beautifully designed exhibit that draws crowds and converts guests into buyers.

Aim for an Easy-To-Navigate Layout

You may be tempted to pack your booth with products and displays, but too much clutter can cause confusion, making it tough for guests to navigate the space. To avoid disarray, lay out a clear path for guests to take through your exhibit.

You’ll need a clear entry and exit point, as well as obvious paths through the exhibit. To direct guests, consider putting up portable walls or blocking off areas with tables.

Choose Eye-Catching Colors for Your Stand

Did you know that your choice of colors can set the mood for your booth at trade shows? Colors such as white, green, and navy are soothing and professional-looking, while orange, yellow, and red stir excitement and energy in your guests.

Choose three to five colors to use for your conference booth design. You’ll want one main color, a couple of contrasting colors, and a few accent colors to add visual appeal.

Add High-Quality Images

Blurry, pixelated, and stretched-out images can make your brand seem unprofessional. Sharp and high-resolution images, on the other hand, scream quality. You want booth visitors to look at your images and say, “This is the business I want to work with.”

If you don’t own professional photo equipment or aren’t skilled with photography, consider hiring a graphic designer to handle your booth’s imagery. It’s an investment that’s sure to pay off in spades.

Use Your Kiosk To Tell a Story

Every brand has a story behind it, and your conference booth is the perfect place to tell yours. Choose displays and handouts that answer questions such as:

  • How did your business start, and how did it get to where it is today?
  • Why should guests choose and trust your brand?
  • What makes your products better than your competitor’s?

Employ Consistent Branding

You want guests to remember your business, and using consistent branding throughout your pavilion is the way to do that. Sprinkle items with your company’s logo liberally throughout the booth. Freebies marked with your logo, such as t-shirts and pens, are real crowd-pleasers. Plus, guests will think of your business whenever they use their goodies.

Partner With Us for More Trade Show Booth Design Tips

Want to learn more about effective colors for your booth or how to showcase your business at trade shows? Oser Communications Group has been a leader in the trade show space for more than five decades, so you can trust us to help you make your next conference a success.

To learn more about conference booth design, contact us online or call (520) 721-1300.