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conference booth design

How To Effectively Design a Conference Booth

Written by Oser Communications Group on . Posted in Trade Show.

Are you in the midst of prepping for your next big trade show? This is your chance to showcase your business and tell your brand’s story, so you naturally want everything to go 100% perfectly. To achieve that, you’ll need effective conference booth design.

In this guide, discover tips for marketing a trade show with a beautifully designed exhibit that draws crowds and converts guests into buyers.

Aim for an Easy-To-Navigate Layout

You may be tempted to pack your booth with products and displays, but too much clutter can cause confusion, making it tough for guests to navigate the space. To avoid disarray, lay out a clear path for guests to take through your exhibit.

You’ll need a clear entry and exit point, as well as obvious paths through the exhibit. To direct guests, consider putting up portable walls or blocking off areas with tables.

Choose Eye-Catching Colors for Your Stand

Did you know that your choice of colors can set the mood for your booth at trade shows? Colors such as white, green, and navy are soothing and professional-looking, while orange, yellow, and red stir excitement and energy in your guests.

Choose three to five colors to use for your conference booth design. You’ll want one main color, a couple of contrasting colors, and a few accent colors to add visual appeal.

Add High-Quality Images

Blurry, pixelated, and stretched-out images can make your brand seem unprofessional. Sharp and high-resolution images, on the other hand, scream quality. You want booth visitors to look at your images and say, “This is the business I want to work with.”

If you don’t own professional photo equipment or aren’t skilled with photography, consider hiring a graphic designer to handle your booth’s imagery. It’s an investment that’s sure to pay off in spades.

Use Your Kiosk To Tell a Story

Every brand has a story behind it, and your conference booth is the perfect place to tell yours. Choose displays and handouts that answer questions such as:

  • How did your business start, and how did it get to where it is today?
  • Why should guests choose and trust your brand?
  • What makes your products better than your competitor’s?

Employ Consistent Branding

You want guests to remember your business, and using consistent branding throughout your pavilion is the way to do that. Sprinkle items with your company’s logo liberally throughout the booth. Freebies marked with your logo, such as t-shirts and pens, are real crowd-pleasers. Plus, guests will think of your business whenever they use their goodies.

Partner With Us for More Trade Show Booth Design Tips

Want to learn more about effective colors for your booth or how to showcase your business at trade shows? Oser Communications Group has been a leader in the trade show space for more than five decades, so you can trust us to help you make your next conference a success.

To learn more about conference booth design, contact us online or call (520) 721-1300.

trade show booth ideas for small budgets

4 Creative Booth Ideas for a Small Budget Trade Show

Written by Oser Communications Group on . Posted in Trade Show.

Trade show marketing is the key to success whether you go to one show each year or several each month. Have a solid plan for your booth design to create a strong branding presence and attract many future customers. It doesn’t have to be expensive; there are many trade show booth ideas for small budgets that will have a large impact.

Oser Communications Group helps small and large businesses advertise to build their brands. Below, we’ve got four trade show ideas that will help you save money without missing out on potential sales.

Reuse Supplies

Purchasing furniture and decor to make your booth visually appealing adds up quickly and might deter you from going to trade shows. But, with careful planning, you can save money when you reuse items or find cheaper means to buy them.

To save money, consider:

  • Reusing tables, tablecloths, banners, and other supplies from the last event
  • Calling the expo coordinators to find out if they provide a tablecloth
  • Renting furniture for your booth if you only go to a few events each year

Choose Cost-Effective Options

Depending on the event, it may be customary to give out free items or hold raffles. It’s a genius way to attract people to your booth and help them remember your company, but getting the supplies can be expensive.

Try these trade show booth ideas for small budgets to help you cut costs:

  • Purchase lightweight items so they’re easier to ship.
  • Opt for a minimalist design or DIY displays for your booth.
  • Choose budget-friendly items to give away, like pencils, magnets, or webcam covers.
  • Buy items in bulk to receive discounts.

Display Your Creativity

When you don’t have the funds or resources to pour into your booth, use creativity to make it more interesting:

  • Use custom backdrops to brighten up your kiosk space with color and make your brand visible.
  • Use lightweight tabletop displays to switch out periodically to keep the design fresh.
  • Coordinate your outfit and kiosk decor with your branding colors to keep everything on theme and easily recognizable.
  • Entice people to interact with your booth with inflatable furniture or simple games you can reuse at every trade show.

Get People Excited

Take the time to learn the event preferences of the audience at the trade show so you can buy items people will want to take and keep. They won’t remember your brand if you give them a drink koozie they won’t use daily or a flyer they throw away at the door.

Try the following:

  • Try using beach-friendly items on the coast and student-friendly items on campuses.
  • If the city or state has a lot of pride, incorporate their colors into your booth.

Contact Us for Advertising Opportunities

If you need help deciding on trade show flooring and display ideas, contact Oser Communications Group today. We’ll discuss your event and branding goals to help you find the right trade show booth ideas for small budgets. Call us today at (520) 721-1300.

banner stand trade show

Using Banner Stands in a Trade Show to Increase Brand Visibility

Written by Oser Communications Group on . Posted in Trade Show.

You only have so much time at a trade show to make a lasting impression. Whether you’re selling products or a service, you need to use trade show marketing effectively to make sales and find returning customers or loyal clients. Using banner stands at trade shows is an excellent way to grab attention and increase sales.

For over 50 years, Oser Communications Group has helped businesses of all sizes find success with trade show advertising. Keep reading to learn more about how to use banner stands in a trade show to increase brand visibility at your events.

Put Thought Into the Design

Design plays a big role in branding. You may not even realize how colors, patterns, and images subconsciously affect people. If nobody stops to look at your marketing materials, it may be too dull or so busy that it’s overwhelming.

When designing banner stands for trade shows, keep these things in mind:

  • Designs and graphics should be attractive and attention-grabbing.
  • Heavy text looks best on a solid background.
  • Simplicity is usually best, such as your brand name and logo on a bright background.

Consider the Location

Where you put your banner stands will greatly affect their impact. Try to place your banner near doorways and walkways when able so you can make your brand known first thing.

Avoid placing your banners in spaces where they mix into the background. If you have shelves full of brightly-colored products, placing the banner between the shelves will detract from the banner’s message and cause people to overlook it.

Use Banners for Physical Interest

You can use banners to enhance your trade show kiosk. If you’re selling a digital product, try combining stands with shelves and desks to create a more visually appealing space for users to use the computer. Use large portable banners as dividers to make the most of your advertising space.

If a trade show gives you an unusually large amount of space to work in, consider using several sizes of banners to create visual interest.

Make Banners Interactive

Interactive display stands allow people to engage with your brand before they even obtain your product or use your service. Incorporate QR codes or social media links in your banner or use digital screens with various images in rotation to keep the advertisements fresh and your audience engaged. Touch screens in lieu of banner stands in trade shows is a great modern way to get people interacting with your brand, and it will help them remember you better after seeing so many businesses at the trade show.

Call Us for Trade Show Advertising

Use banner stands for your trade show strategy to draw people into your kiosk and increase sales. It’s surprising how many new customers and clients the right portable banner will get you.

Call Oser Communications Group in Tucson, AZ, when you need more marketing visibility. We produce trade show publications for businesses to advertise with to increase brand awareness. Call us today at (520) 721-1300 to learn more.