Author: Oser Communications Group

The main goal of a trade show is to grab the attention of potential clients and increase brand awareness. If you have a nondescript table with a few pamphlets and stickers, you aren’t going to stand out enough for anyone to stop and talk to you about your business.

A little friendly competition is a great way to engage with potential clients and get them to engage with each other. This post discusses a few trade show competition ideas to get your wheels turning. Whether you have a significant budget for audience engagement or you don’t have much to invest right now, you can explore several great ways to draw in an audience and keep them at your booth.

If you would like to elevate your trade show advertising, call Oser Communications Group in Tucson at 520-721-1300 to discuss your options before the next trade show.

1. VR Experience

Everyone loves the concept of virtual reality, but not everyone has had the opportunity to try it out. Whether you have a budget to put toward a branded VR experience or you just want to draw people in with a game of Beat Saber, setting up a virtual reality station will make your booth stand out from the crowd. As word gets around that you’re offering a virtual reality experience, more and more people will flock to your booth.

2. Sports Simulator

Think about the demographic of the trade show while you’re choosing activities for audience engagement. Trade shows often fall on Sundays, which means the people there are probably missing out on their favorite sports game in order to attend. 

Scratch their competitive itch by offering a round at the batting cages or on the court through a sports simulator. Not only will the person playing have a great time, but a sports simulator will attract attention like nothing else.

3. Trivia Contest

People love to show off how smart they are. Set up an eye-catching trivia question using a whiteboard or some other visible surface. Once you draw them in, you can keep their attention with a few more questions, weaving in information about your company along the way. Before they know it, they’ll be hooked.

4. Spin-To-Win

A spin-to-win is one of the most classic trade show competition ideas. It lets us all live out our game show contestant dreams and take home a little prize. Everyone is a winner, which makes for a fun trade show.

Give them some branded company swag and a brochure along with their prize, and increase awareness while you have a great time.

Make Your Next Trade Show Memorable

A successful trade show is more than just attracting visitors to your table. You want to create a welcoming environment that makes them want to learn more about your company using creative trade show competition ideas.

Oser Communications Group in Tucson, Arizona, provides tips on trade show effectiveness to help you make the most of your time on the trade show circuit. If you want to increase your ROI, contact our team by filling out our online contact form or calling 520-721-1300.

Although participating in a trade show is a fantastic way to grow your business and meet potential clients, it can quickly get expensive. Creating a detailed trade show budget beforehand ensures you’ll have enough money to cover the details, from the booth to staffing and everything in between.

So, what’s the best way to create an efficient budget for your brand’s next trade show appearance? Below, Oser Communications Group discusses a few tips to make the budgeting process simple and stress-free. As one of the nation’s most trusted trade show advertising agencies over the past 50 years, the team can also help make your next trade show count, so get in touch!

Top Tips for a Top-Tier Trade Show Budget

Savvy business owners examine and incorporate multiple factors into the company’s trade show budget, but the top cost factors include the following:

• Booth space
• Staff lodging and travel
• Show services
• Exhibit design
• Shipping
• Graphics and booth design
• Staffing overtime
• Miscellaneous services

A first-class budget will cover the cost of these trade show elements while prioritizing quality. So, try the tips below to develop a budget that’s a perfect fit:

#1 Consider the Booth’s Portion of the Total Budget

Without a doubt, your business’s exhibit space will be the most expensive item on the budget. It’s the hub for your promotions and marketing on the day, and it needs to be amazing!

A good rule of thumb is to factor in your booth space at 35% of your entire budget for the trade show. The amount ensures you have plenty of money for reservations and an ideal position for visibility on the trade show floor. You can then distribute the remainder of your funds to lodging, show services, and other features you want to include.

#2 Set Your Total Budget Around Three Times the Booth’s Cost

Trade show experts recommend setting your total budget around three times higher than your booth’s reservation expense. It’s an industry standard and gives up-and-coming companies a firm starting point for a budget discussion. However, there’s no rule against getting creative once you know what you’re doing.

#3 Funnel More Money Into Factors That Help You Achieve Your Goals

Top-notch companies always set goals to achieve during a trade show. Some prioritize finding new customers, while others want to draw attention to upcoming products or showcase their brands further afield. Whatever the goal, you should align any extra expenses toward those elements that can help your company achieve its trade show objectives. 

Do you want more eyes on your products or services? Spend a bit more on advertising, booth design, giveaways, and networking tactics that will bring what you’re offering to the forefront.

Contact Oser Communications Group for Professional Trade Show Advertising Services Today!

If you want to make your next show a success without surpassing your trade show budget, why not contact Oser Communications Group? The team can develop effective pre-trade show marketing strategies to drive customers to your booth and much more. Call Oser Communications Group at (520) 721-1300 to see what we can do for you today!

Following up with your audience after a trade show is a fantastic way to network with potential clients while your brand is still fresh in their minds. It also gives you a chance to obtain important information to incorporate into your next show for even better results. Still, creating a top-notch trade show follow-up email isn’t always easy. 

Don’t worry; Oser Communications Group has put together this short guide so that anyone can write a first-class follow-up email. If you need an experienced trade show advertising and publications crew, be sure to give Oser Communications Group a call.

Three Tips for Writing a Trade Show Follow-Up Email

Why master an elegant and engaging trade show follow-up email? Firstly, it can help your company secure potential leads while making a terrific impression on new clients. It also presents your organization in a positive light and makes people feel appreciated.

If you’re trying to build trust so potential customers will purchase your products or services, getting these emails right is crucial. So, here are three tips for a fantastic trade show follow-up email:

#1 Personalize Emails To Heighten The Experience

Personalizing follow-up emails makes clients feel like you care about their experience and don’t just send generic, low-effort emails to every trade show attendee. Sometimes, just adding a name to the subject line and information about the event they attended can drastically affect the response rate.

#2 Never Send the Follow-Up Email Too Early If You Want to Stand Out

Nailing the email timing is essential for follow-up messages that hit the mark. Sending a follow-up email too early can make it feel like an unimportant automatic email. It also increases the chances of the email getting lost among messages from other companies that attend the same event. 

Stick to the following for more effective emails:

• Never send emails on a weekend.
• Wait two days before sending a follow-up message.
• Don’t send the email late at night or more than two weeks after the event.

#3 Always Include a Call-to-Action (CTA) So People Know How To Respond

A call-to-action is a short sentence at the end of an email. It encourages the reader to perform a task, such as “Give us a call” or “Reach out for more information.” Hopefully, your email’s CTA will push potential customers to contact your company and utilize your services or products. 

However, even if they don’t purchase from you, a well-crafted CTA may increase the email’s response rate, generate more leads, or provide ideas for how to connect better with potential customers.

Contact Oser Communications Group for Exceptional Trade Show Advertising and Marketing Services

Do you want to improve your trade show presence and highlight your company at the next event? Oser Communications Group can help whether you need ideas, marketing campaigns, or surefire ways to qualify leads at a trade show. Why not ask our talented communications experts for help with creating an exquisite trade show follow-up email?

Give Oser Communications Group a call at (520) 721-1300 today!