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how to get media attention during a trade show

Five Ways To Get Media Attention During a Trade Show

Written by Oser Communications Group on . Posted in Trade Show.

Are you unsure of how to get media attention during a trade show? If so, you’re not alone. Networking and navigating social media to garner attention from targeted audiences takes finesse and marketing know-how.

We at Oser Communications Group know how challenging marketing trade shows can be, especially for first-time attendees. If you’re looking for ways to bring media attention to your booth, consider these five tactics.

1. Get Journalists Interested in Your Offerings Before the Show

The last thing you want to do is wait until the day of the trade show to invite journalists, social media influencers, and others to visit your booth. Since many trade show participants delay their invitations and queries, members of the press often get numerous emails at the last minute.

You want your invitations to stand out. The best way to do that is to introduce your brand and product at least two months before the show via email, participation in a digital event, or media outreach. Provide consistent updates about the show on social media to amplify your presence and make your brand memorable.

2. Launch a Social Media Campaign To Tease the Show

One of the best trade show ideas for getting press attention is to launch a teaser campaign online to showcase products. Create a video demonstration to display your expertise or anticipated product launches.

A high-quality teaser will help you attract attention from targeted groups online by generating curiosity about your brand. Don’t forget to include details about the trade show to encourage viewers to see your offerings up close and personal.

3. Hold Interactive Contests

Everybody loves a good, friendly competition, especially if they can win prizes at the end. Before the trade show date, design a contest with a theme relating to your business. Make the theme engaging, and ensure you create clear entry rules for participants to minimize confusion.

The goal is to have people interact directly with your brand. You can do this by hosting a quiz or design contest that centers around your business’s products and offerings. This option is a great way to reach target audiences and get people talking about your business.

4. Keep Track of All Appointments

Part of learning how to get media attention during a trade show is knowing how to track and keep the appointments you make. People will accept your invitations so you want to include a calendar link to a booking platform in your correspondence to streamline the process for invitees.

5. Show Something New

New, innovative products, technologies, and solutions tend to get the most media traction. If you want to have a strong presence at your next trade show, have a one-of-a-kind offering to showcase.

Elevate Your Next Trade Show Event With Help From the Professionals

Learning how to get media attention during a trade show might seem daunting at first. However, it’s a skill you must master if you want plenty of press coverage at your booth during a product launch.

If you need help garnering positive attention or trade show marketing tips, contact Oser Communications Group at (520) 721-1300.

types of trade show displays

Four Types of Trade Show Displays

Written by Oser Communications Group on . Posted in Trade Show.

As a trade show participant, you want your booth to stand out from competitors and draw crowds, but what presentations are best for accomplishing this? Different types of trade show displays offer their own benefits. Learning about them can help you make informed decisions regarding your next show.

Oser Communications Group, a premier trade show advertising publications provider, shares the top displays to consider for your next exhibition below.

1. Island Booths

Do you have lots of information to deliver at the trade show or a massive product demonstration to perform? An island booth might be the ideal display.

Island booth displays can be larger than 20 feet by 20 feet. Since they have aisles on all sides, you may include solid walls, partial wall coverings, or open spaces, depending on your needs and the show’s regulations. If you prefer a spacious booth with an intimate environment for guests, consider a partially enclosed island.

2. Linear Booths

A linear or in-line booth puts displays from multiple businesses in one row down an aisle. One side of the booth is open to the public. Linear displays are typically longer than kiosks; they can be 10’ x 10’ x 10’ or larger.

This option is great if you prefer a display you can easily set up and take down. Consider adding retractable banner stands to showcase your logo and other brand information at your linear booth. Counters are also ideal if you need extra storage space.

3. Cross-Aisle Booths

Do you want to be in the center of a busy crowd? A cross-aisle booth is one of the main types of trade show displays, and it can do just that. You’ll be across from other displays, forming a “T” shape with a cross-aisle station.

This kind of positioning puts you amid crowds, yet it keeps you from blending into them. It’s also easy to incorporate banners, graphics with backlighting, and other prominent branding showcasing your businesses and products.

4. Perimeter Booths

A top trade show marketing tip is to position your display in a place guaranteed to get more foot traffic. A perimeter booth could help with that.

This station is usually along the exhibit floor’s perimeter. Instead of having your signs and visuals overhanging the aisle, you can keep everything contained within your station. As a result, your branding will be more visible among the crowd, and you can engage with plenty of visitors without worrying about your area feeling too cluttered or crowded.

Ready To Create the Perfect Display for Your Next Exhibition? Let Us Help

Knowing the differences between different types of trade show displays is necessary to ensure you create the perfect statement for your brand. From booth display colors to banners featuring unique branding, the right booth and graphics can help your business stand out.

Are you looking for more ways to promote your products and enjoy a successful trade show appearance? As experts in trade show marketing, Oser Communications Group can help. Call (520) 721-1300 today to learn how.

types of trade shows

What Are the Different Types of Trade Shows?

Written by Oser Communications Group on . Posted in Trade Show.

When you hear the words “trade show,” what comes to mind? Crowded convention centers packed with flashy booths and salespeople? Exciting displays of new products and opportunities to learn?

Either description is accurate. Some are sleek and tech-driven; others feel like stepping into a giant marketplace buzzing with deals. However, if you’re considering exhibiting at a show, understanding the different types of trade shows can help you make the most of your time and budget.

Here’s a breakdown of the different types of trade shows and what makes each one stand out from Oser Communications Group, the leader in marketing trade shows.

Industry Conventions

In many ways, these feel like VIP parties for specific industries, from healthcare and hospitality to finance and fashion. The exhibits and educational events at these shows focus exclusively on that sector, and attendees include the biggest names, from major corporations to bold-print thought leaders looking for innovations and the next big thing.

These trade shows, especially tech expos, aren’t generally open to the public. People who go to industry conventions are typically decision makers and experts in their field who want to compare suppliers, so exhibits focus on delivering real value.

B2B Trade Shows (Business-to-Business)

B2B trade shows offer businesses the chance to connect with other companies. The vibe at these shows is less about flashy presentations and more about building relationships. Attendees go to these types of trade shows to form partnerships, make deals, find solutions to their problems, and explore new products and innovations.

Consumer Expos

Consumer expos and trade shows showcase products directly to the people who buy them, such as home shows, boat and auto shows, or camping expos. Visitors can browse displays, watch product demonstrations, sample products, and even purchase items on the spot. The crowds at these shows flock to interactive trade show booths, often looking for giveaways.

Industry and Consumer Trade Shows

Some shows appeal to industry professionals and the general public. They allow companies to interact with customers interested in their products and other industry professionals. This might mean making technical presentations to decision-makers and providing interactive demonstrations to customers, for example, generating a variety of leads and building buzz across multiple audiences.

Food expos are a good example of these types of trade shows. These events can attract everyone from chefs, restaurateurs, and food journalists to food lovers who just want to sample an array of delicious bites.

Match the Right Trade Show to Your Business for the Best Results

Trade shows create excitement for your products and services with your target audience — if you attend the right ones. All types of trade shows are unique environments, from high-energy networking hubs to strategic deal-making spaces, so know your goals to ensure you choose the right one.

Tucson, AZ-based Oser Communications Group can help you shine on the trade show floor. Get in touch with us at (520) 721-1300 to learn more about selecting the right events and types of promotion.