Trade Show Archives | Oser Communications Group

Five Trade Show Trends To Watch Out For in 2025

Written by Oser Communications Group on August 28, 2025. Posted in Trade Show.

As a leading source for trade show advertising, Oser Communications Group understands the trade show trends in 2025 that attendees want to see. Check out some of the features that are all the rage at industry gatherings this year.

1. Sustainable Booths

With more and more companies incorporating sustainable measures into their operations, it’s a no-brainer that trade shows are increasingly featuring eco-friendly booths. Adorn your setup with recyclable materials or opt for a modular design to reduce waste.

2. Interactive Displays

Attendee engagement is vital, and what better way to connect with your audience than with an interactive display? Prop a video wall next to your booth to broadcast personalized content, though remember that experiential marketing has its limits.

You can rely on the display to grab someone’s attention, but it’s ultimately a human connection that will lead them to choose your brand. As long as you use these trade show trends in 2025 and don’t lose sight of the power of one-on-one interactions, every event will be a success.

3. Immersive Technology

How can you help your brand stand out? Use cutting-edge technology to your advantage and take attendees on an immersive experience. Virtual and augmented reality components are becoming more common, and trade show vendors are seeing how effective they can be.

VR simulations provide an in-depth look at the unique products or services your brand offers, while AR technology has revolutionized digital content by adding a realistic overlay.

For example, say you operate a home remodeling company. Augmented reality devices could show 3D models of home designs that your team then brings to life. Take attendees through the renovation process with a virtual reality tour of a home undergoing a remodel.

4. Hybrid Events

Most trade shows are in-person gatherings. However, you can potentially miss out on business growth if you don’t explore the possibility of remote attendees. Hybrid events that cater to both groups are an excellent way to increase brand awareness.

These events require a bit more planning, but the hard work typically pays off. You’ll need to create both a physical booth for in-person guests and digital content that engages remote attendees. If you’re thinking of participating in a hybrid event, give yourself enough time to plan each component.

5. Local Flair

Are you participating in a trade show in a major city? Incorporate some of the local culture and sights into your display or presentation.

You’ll connect with attendees who appreciate everything the area has to offer. It can also help you stand out among other vendors lacking creative designs.

Prepare for Your Upcoming Event With Oser Communications Group

Are you ready to see these 2025 trade show trends in action? Take advantage of emerging technology and make your next appearance one that attendees won’t forget. Oser Communications Group is here to help you stand out from the crowd with our marketing expertise.

How Trade Show Sustainability Can Boost Your Brand Image

Written by Oser Communications Group on August 28, 2025. Posted in Trade Show.

As much as advertising can help with brand awareness, one of the best ways to grow your business is through trade show participation. Make sure you focus on sustainability to reap the most benefits. Learn how to improve your brand’s perception with green trade show strategies.

Why Sustainability Matters in Trade Shows

Did you know that a growing majority of consumers favor brands with eco-friendly operations? With environmental concerns on the rise, more and more people want to do their part. Supporting a green business is one of the easiest ways for consumers to protect the environment.

However, embracing sustainable measures isn’t just about appealing to consumers. It marks a conscious decision to uphold your environmental responsibility. Your business can cultivate a loyal customer base and meet your corporate social responsibility goals by going green in everything you do, including trade show appearances.

Green Trade Show Strategies That Can Benefit Your Brand

Improving trade show sustainability can seem daunting at first. In reality, there are many eco-friendly measures you can take. Experts recommend you:

Create a sustainable exhibit design: Consider a reusable, modular design to reduce waste. Use eco-friendly materials around the booth that you can recycle after an event.
Prioritize digital solutions: Provide attendees with crucial information through digital content instead of paper brochures. Utilize QR codes so people can easily visit a website containing important information about your business.
Revamp your giveaways: If you’re giving away free swag at an event, try to make it as sustainable as possible.
Rent technology: Rather than buying brand-new items, it’s wise to reuse whatever you can. LED screens or projectors are just some of the equipment that you could rent for an upcoming trade show.
Assess your carbon footprint: Calculate the impact that your trade show presence has on the environment. Try to offset your carbon footprint to prevent further harm.

Don’t Forget To Promote Your Eco-Friendly Measures

You can certainly take pride in your business when you adopt the sustainable trade show strategies mentioned above. But will your clients recognize all of the steps you’ve taken? Don’t be afraid to point out all of the ways that you’re helping the environment at an event.

Perhaps a digital screen could display the many ways your operations have become more sustainable over the years. If you’re handing out giveaways made from recycled materials, make sure you print that fact for attendees.

Being up front about your environmental responsibility can significantly help your brand. Make it well known that you value sustainability at an upcoming event.

Make Your Next Trade Show a Success With Oser Communications Group

Oser Communications Group is your go-to source for all things trade shows. Our experts understand the value of trade show sustainability and marketing brands in forward-thinking ways. Explore our blog for more tips, including how to choose booth color themes and ways to improve engagement.

To advertise your brand in one of our publications, contact Oser Communications Group online or call (520) 721-1300 today.

Nine Things To Bring to Your Tradeshow Booth

Written by Oser Communications Group on July 28, 2025. Posted in Trade Show.

Whether you’re a seasoned exhibitor or attending your first trade show, forgetting key supplies can seriously impact your performance.

Oser Communications Group leads the trade show publicity and periodicals industry, and we’d like to share this essential trade show packing list for a successful and low-stress event.

1. Make a Strong First Impression With a Branded Backdrop

Brand promotion is the reason you’re going in the first place, so a high-quality backdrop or banner should be at the top of your list of trade show booth essentials. Use your visual handshake to pull attendees toward your booth, and make sure it’s branded, wrinkle-free, and portable.

2. Don’t Forget a Branded Tablecloth or Runner

Table coverings are the next visual step in brand presentation. Choose good-looking covers to conceal unsightly storage and instantly elevate your booth’s appearance. A custom tablecloth with your logo is literally a stop sign for passing traffic.

3. Use Clear, Strategic Signage To Communicate Value

Well-designed signs highlight your services, promotions, and messaging. Check with the show’s promoter to find out what sort of signage you can display, and follow through. Consider retractable banners, tabletop signs, or even digital displays.

4. Equip Yourself With Business Cards and Handouts

This is a classic part of every pre-trade show checklist for a reason. Bring plenty of professionally printed cards and a few hundred brochures or flyers. These are the top conference display items that visitors actually take home.

5. Capture Leads With Digital or Paper Forms

Don’t miss out on future opportunities. Whether it’s an iPad with a CRM app or printed forms and clipboards, make sure your booth is ready to seamlessly collect names, emails, and interest levels.

6. Offer Giveaways That Keep You Top-of-Mind

Branded swag is a trade show staple. Stickers, tote bags, pens, or USB drives are low-cost and high-impact. Work to find gifts that are functional and give attendees something to remember you by.

7. Bring Power Strips, Extension Cords, and Backup Chargers

Electricity can be unpredictable at events, and every venue will have its own idiosyncrasies. Bring a couple of 10-foot extension cords, a surge-protecting power strip, and battery packs for your devices. The best booths don’t go dark!

8. Prioritize Personal Comfort and Stamina

A trade show is a marathon, not a sprint. Pack snacks, water, and first aid items, and wear comfortable (yet professional) shoes. When you’re energized, you engage better.

9. Keep a Toolkit and Cleaning Supplies on Hand

Pack a small kit with everyday event booth supplies, including scissors, zip ties, and some simple tools. It will come in handy during setup, and having cleaning supplies at the ready will keep your booth looking sharp.

Refine Your Exhibition Stand Packing List for Trade Show Success

Trade shows are fast-paced environments. Double-check your trade show packing list for peace of mind and a consistently professional display.

Let the experts at Oser Communications Group help you make your next trade show your best yet. From planning what to pack for a trade show to high-impact trade show promotion, we’re here to support your success. Call us at (520) 721-1300 to get started today.