Setting up at a trade show or expo event puts you in direct competition with hundreds or thousands of other vendors also seeking attention. Using the right trade show booth displays color helps you stand out and attract customers, especially if your color choices match your brand.

Help customers find you and pique their interest with these tips for trade show display color schemes and effective trade show advertising.

Tips for Trade Show Display Colors

Consider these pointers when choosing which colors to use in your trade show booth design.

Choose Brand Colors

You may be tempted to use eye-catching color schemes to attract attention, but straying too far from your brand colors makes it harder for customers to recognize you in a crowd. Instead, focus on your brand’s brightest or most unusual colors as background displays and accents for your booth.

Cater to Your Audience

Marketing to your trade show’s audience may mean choosing different color schemes. While you should stay true to your brand’s colors, consider the people coming to your event and your event’s location when designing your display. For example, choosing to incorporate colors of an opposing sports team for your area may inspire dislike in customers during that sport’s season.

Consider More Than Your Table

While choosing the right colors for your table and its display, consider the area surrounding the trade show booths. Should you install a floor beneath your booth, hang a backdrop, or use colored lights to brighten up your booth? Hire an interior or graphic designer to help you land on a stunning trade show booth displays color.

Trade Show Booths Color Choices

Putting colors together for your trade show booth requires special attention to the color wheel. Colors that fight for attention can create a confusing atmosphere in your booth that puts off potential customers. Consider pairing colors that work well together for your booth.

Booth colors can inspire certain feelings and associations in customers, including:

• Red: Attention-getting, inspires a sense of urgency
• Orange: Energetic and playful, associated with modern industries
• Yellow: Positive and eye-catching, best used as an accent or background color
• Green: Cool and calming, associated with economy, ecology, and health
• Purple: Sophisticated and high-end, known as the color of royalty
• Blue: Trustworthy and soothing, simple but easy on the eyes
• Brown: Understated and humble, ideal for eco-friendly businesses
• Black: Classic and bold, safe for any business
• White: Minimalist and clean, associated with high value and purity

Make the Best Use of Your Colors in Your Trade Show Publications

While your trade show booth displays color helps you stand out on the show floor, follow your customers home with similarly colored publications. Leaflets, booklets, and flyers help visitors remember you long after the show ends. Call Oser Communications Group at (520) 721-1300 for the most beautiful, spot-on colors and designs in your trade show publications.

Which publication type offers the most marketing advantages? Learn the beneficial use of flyers in trade shows.

Every business benefits from participating in community expos, trade shows, or industry-specific events. Choosing a strategic booth location at a trade show gives you the best chance to engage with potential customers and teach them about your products or services.

Check out these professional tips for picking the best booth location at a trade show from Tucson’s reliable trade show advertising company. 

Reserve Your Booth Early

Popular trade shows quickly fill with previous vendors and newly interested businesses, many of which may include your competitors. Reserving your booth as soon as possible gives you a better chance at snagging a desirable booth location.

Some events offer early bird specials on booth spaces. Other events only allow a few vendors to sell the same services or products. In any case, take the first chance to beat your competitors to the punch.

Be Wary of the Entrance

You may feel tempted to choose a spot directly in front of or next to the entrance. This booth space may put you at the forefront of the exhibition hall. However, the entrance often becomes congested as visitors flood in.

Most potential customers will want to get away from the crowd. As they move away from the entrance, they’ll easily overlook your booth because of your location.

Neighbor a Major Brand or Sponsor

When choosing the best booth location at a trade show, consider the major brands sponsoring or attending the event. These brands often guarantee heavy foot traffic since they’ll attract many potential customers to your area, allowing you to engage with them. Settling in next door lets you take advantage of these brands’ clout.

Choose a Corner or Intersection

Corners and intersections offer prime locations where customers may find you while traveling from multiple directions. Besides routing visitors through the aisles, corners or intersections serve as places for visitors to catch their breath. Potential clients may then wander into nearby booths to get out of traffic.

The more your booth space integrates with traffic flow, the higher the chance a weary guest will visit you to escape the crowd.

Land a Booth Close to Refreshment Spots

Trade show exhibits often last for hours, attracting attendees with a high interest in engaging with businesses in your industry. These extended hours often produce hungry, tired guests needing refreshments and restrooms.

Placing yourself close to these areas allows these newly refreshed attendees the opportunity to visit you, increasing their engagement and interest.

Boost Your Trade Show Booth with Beautiful, Eye-Catching Advertising

Even with the best booth location at a trade show, you need a way to follow your visitors home. You want them to keep you top of mind when they need services or products from your industry. Call Oser Communications Group at (520) 721-1300 to learn more about trade show publications designed and printed by experienced professionals.

What else can you hand out at expos or industry events? Read more about common trade show freebies.

With the advent of social media and the internet, developing savvy marketing strategies for your business has never been urgent. However, the traditional methods still have merit. Trade shows present an excellent opportunity to connect with potential customers.

While a flyer might serve as effective trade show advertising, getting potential customers excited is about more than just information. Trade show freebies provide one of the best ways to bring customers to you and help them remember your business. Knowing the best handouts and strategies can help you leverage this advertising tool.

Strategies for Generating Traffic with Freebies

While you might think that handing out free merchandise is enough to attract new customers, there is more nuance to a well-executed trade show giveaway. Differentiate what you hand out to get trade show attendees excited about a surprise. You can also pepper in a more expensive promotional item to provide a sense of allure.

Furthermore, include promotions like coupons and discounts to keep potential customers engaged after the trade show. With these strategies, other trade show booths will wonder why everyone flocks to your area.

The 11 Most Popular Trade Show Freebies

Here are the 11 most popular trade show giveaways to help you attract new customers.

• Pencils and pens: As some of the most traditional giveaway items at trade shows, pencils and pens are staples for any booth. Potential customers can use these items daily, giving your brand plenty of attention.
• Hand sanitizers/breath mints/lip balm: In our health-conscious world, these personal care products are a win at any trade show.
• Stress ball: Who doesn’t love to squeeze a stress ball when the day isn’t going well? Handing out stress balls is one of the best and cheapest freebies you can provide at a trade show.
• Higher-cost or tech items like portable chargers: High-tech giveaways like portable chargers and USB bricks are homerun trade show giveaway products. 
• Reusable water bottle: With increasing environmental concerns, reusable water bottles are popular with trade show attendees and demonstrate corporate social responsibility.
• Reusable straws: In the same vein as reusable water bottles, reusable straws are another sustainable giveaway item. Give them away with the water bottles for a complete package.
• Luggage tags: Potential customers will never forget your business with these stylish and valuable freebies. For travel-related companies, these giveaways are especially a hit.
• Sunglasses or hats: Potential customers preferring a more stylish freebie will love trendy sunglasses or hats from your business.
• Tote bags: Perfect for grocery shopping or everyday use, these giveaways are highly practical for patrons.
• Coffee mugs: No one will forget your company while drinking out of their new coffee mug.
• Mobile phone credit card holder: Credit card holders for mobile phones are particularly popular with younger people.

Generate New Marketing Strategies with Oser Communications Group

Call (520) 721-1300 today to start working with Oser Communications Group. We can give your business broader marketing tactics, from tech ads to wellness and gifting publications to trade show freebies.