Many business owners are forsaking traditional advertising methods in an increasingly digitized world. Since digital marketing and ads on social media comprise the majority of marketing efforts these days, many wonder, “Do flyers still work?”

Whether you’re hoping to improve your advertising in trade shows or conduct mass marketing efforts in your area, data suggests that an effective flyer still has merit. Learn how flyers might be an ideal advertising strategy for your business.

What Is a Flyer?

You may not realize that there are different types of flyers. Some flyers are more effective for particular environments, like trade shows.

Door drops: These flyers don’t target a person or household. Instead, they are mass-produced, eye-catching pieces that quickly inform potential customers about the business. 

Addressed mail: Addressed mail flyers feel more individualized since they target a specific individual. These flyers might contain more extensive information about products or services.

Handouts: Handouts are the flyer you might expect to see at a trade show. A good handout is a piece of paper usually designed with bold colors and the most information possible. 

Are Flyers Worth It? Statistics and Data

Despite understanding different flyers, you still might question, “Do flyers still work?” According to data from the Data and Marketing Association, leaflets still successfully reach their target audience. Check out the data below detailing the success of addressed mail and door drop flyers.

Addressed Mail:

• 57% of people open flyers immediately when they arrive at their home
• 8% of people open or read leaflets within 28 days
• 5% read or look at it thoroughly, while 23% will do so within 28 days
• On average, potential customers revisit flyers six times

Door Drops:

• 5% of potential customers read a door drop the moment they receive it
• 16% set these flyers aside to read later

This data seems surprising since many expect social media to have the best results. However, short attention spans and frustration with targeted marketing might deter people from engaging with social media and online ads. However, social media is still an essential part of effective marketing.

Who Can Use Flyers?

Any business can benefit from using flyers, especially at trade shows filled with potential customers. Hairdressers, coffee shops, retail stores, landscapers, and virtually any other company can benefit from using flyers.

Benefits of Using Flyers

While it’s clear that data supports the efficacy of flyers, what are some of their other benefits? First, flyers are one of the cheaper forms of marketing since they only require printing.

Beyond price, though, flyers have other considerable benefits. Adding a QR code or URL can help bridge the gap between digital and paper marketing. Furthermore, coupons and other promotions can increase first-time customers and make flyers more attractive at events like trade shows.

Receive Professional Assistance with Oser Communications Group

If you’re still wondering, “Do flyers still work?”, contact Oser Communications Group. We also assist with paper marketing, ads in technology publications, and social media advertising. Call (520) 721-1300 for more guidance from our team today!

Trade show booth designs are more important than you might think. A well-constructed and inviting booth can drive more people towards your brand, putting more eyes on your products while creating hundreds of new potential customers. However, creating an alluring trade show booth is often easier said than done.

That’s why the experts at Oser Communication Group constructed a guide to teach you how to create an enticing trade show booth design to take your company to extraordinary new heights.

Oser Communications Group is an industry-leading trade show advertising company. We understand the market and how captivating trade show displays can positively affect your business. If you want to get the most out of your trade show experience while growing your audience, contact Oser Communications Group for effective trade show marketing strategies and associated services.

How to Create an Efficient Trade Show Booth Design

1. Create an Enchanting Color Scheme

Colors help set the mood of your entire booth. Developing an appealing color scheme that correlates with your products or services will attract attendees and establish a specific atmosphere. You can utilize bright, vibrant colors to create a lively environment or set up softer colors to promote a relaxing setting.

However, you don’t want to develop a color scheme that doesn’t represent your product or services accurately. For example, if your booth displays innovative workout equipment, you want to incorporate energetic colors like bright red or neon green into your exhibition instead of dull browns or grays. Having an inviting color scheme that meshes with your products is one of the best ways to enhance your trade show experience.

2. Utilize Lighting

Like color schemes, engaging lighting can help you attract more customers and draw attention to your brand. They can help your booth stand out on the trade show floor while helping you establish a specific tone that represents your goods and services. An illuminating light display highlighting your products can do wonders for any trade show booth design, helping your business thrive through the entire showcase.

3. Have a Demonstration Area

Showing your products in action is a great way to increase engagement and attendee interest. Setting up a place for patrons to test your products or see professional demonstrations will generate excitement and show what your goods have to offer.

Contact Oser Communications Group for Professional Tradeshow Advertising

Oser Communications Group is your source for professional trade show advertising services. Our selection of trade show marketing campaigns and strategies can take your booth to the next level, allowing your company to reach its full potential. We’ve helped countless companies improve their trade show exhibits, and we can do the same for you at a price you can afford.

Whether you want to improve your trade show booth design or learn more about our technology trade show publications line, Oser Communications Group is here to help.

Give Oser Communication Group a call at (520) 721-1300 and see what we can do for you today!

Trade shows are a perfect place for company representatives to promote their brand and show off upcoming products. They act as an exhibition for companies and allow businesses to interact with potential customers and form relationships with their target audience. However, in today’s fast-paced digital world, many people find themselves asking, “What are trade shows, and how do they affect my business?”

That’s why Oser Communications Group put together a guide to teach you about trade shows and how they can benefit your up-and-coming business.

Oser Communication Group has been a trade show advertising frontrunner for over 50 years. Our team can help drive more customers through your business’s doors through effective trade show advertising and publications. If you need a reliable trade show advertising service to help grow your enterprise, contact Oser Communications Group.

What Are Trade Shows?

Trade shows act as an exhibition for companies, allowing them to promote their products or services to professionals and customers alike. They help generate hype around upcoming products and enable business owners to make essential connections with other entrepreneurs as well as their audience. The trade show experience is unlike any other and can help your company reach its full potential.

Trade Show Benefits

Face-to-Face Interactions

Face-to-face interactions are more meaningful and effective than digital conversations and advertisements. It leaves a more significant impact on potential customers and allows company representatives to show a genuine passion for their products.

In addition, talking to people and shaking their hands builds trust with potential buyers and leaves them with a fantastic impression that might persuade them to buy your products or services. Trade show floor interactions are incredibly effective and can take your small business to new heights.

Explore the Competition

Large trade shows bring hundreds of companies together to exhibit their products to potential buyers. However, they also allow business representatives to check out their rivals and see how they measure against the competition.

Knowing your competitor’s sales approach or business strategy can give you a leg up against the competition. You’ll know what to expect from your rivals and how to counteract them when necessary. You can also see what tactics work for other companies, enabling you to create similar marketing strategies that could aid your enterprise.

Create Bonds with Other Companies

When someone asks, “What are trade shows?” many people describe them as large commercial advertising events. However, they also help companies form bonds with other businesses, allowing them to create partnerships and collaborations. It’s a great way to meet business partners that can take your company to the next level.

Contact Oser Communications Group for Professional Trade Show Advertising Services

Oser Communications Group can help make your trade show experience better than ever with efficient marketing campaigns and strategies. Whether you need help designing your trade booth or want to learn about our line of trade show food publications, Oser Communications Group is here for you.

Next time you ask yourself, “What are trade shows, and how can they help my business?” contact Oser Communications Group at (520) 721-1300. Call Oser Communications Group today!